14 January, 2026, 3:30 pm Central - 26°C Rain

Saddle up: Beyoncé approves of cowboycore

Saddle up: Beyoncé approves of cowboycore

By fijivillage
18/02/2024
This is Beyoncé's second appearance in two weeks featuring a statement cowboy hat. Nina Westervelt/WWD/Getty Images

You can take the girl out of the country, but you can’t take the country out of the girl.

That seemed to be the message behind Beyoncé’s latest appearance when she surprised Bushwick by sitting front row at the Luar show during New York Fashion Week on Tuesday. The global superstar — who is originally from Houston, Texas —arrived in a blacked-out SUV and dazzled onlookers in a gray, sequin-encrusted Gaurav Gupta blazer, matching thigh-high boots and a holographic Luar bag. Completing her look were a pair of aviator-style shades, an embellished head scarf and a stone-colored cowboy hat.

In fact, Beyoncé hasn’t been without a cowboy hat in nearly two weeks. At the Grammys on February 4, she showed out in a custom Louis Vuitton studded leather mini skirt and jacket topped off with a bone-white Stetson. There’s no mystery as to why. On Sunday Beyoncé announced her forthcoming album, “Renaissance II,” would be a country record — releasing two banjo-infused teaser tracks, “Texas Hold ‘Em” and “16 Carriages.”

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Beyoncé's shimmering western look was part of a wider trend. 
James Devaney/GC Images/Getty Images

And although the sudden abundance of ten-gallon hats might be part of a larger promotional strategy, Beyoncé isn’t the only celebrity to make a sartorial pivot west.

Earlier this month, Bella Hadid revealed she had entered a rodeo competition in Weatherford, Texas with her horse, Tito. As W Magazine wrote, Hadid brought a “supermodel touch to rodeo style” in her leather fringed chaps, skin-tight collared shirt and biscuit-colored cowboy hat. Similarly on Tuesday, as if a cowboy klaxon had sounded somewhere, Kim Kardashian posted an Instagram of her Super Bowl party outfit: A pair of black flared jeans and a $650 custom black Stetson.

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