As we joyously step into the New Year, the Land Transport Authority (LTA) extends warm wishes to all Fijians for a prosperous and joyful 2024.
While celebrations are in full swing, the LTA, in collaboration with its stakeholders, is strongly urging all road users to revel responsibly and prioritise road safety in light of the alarming increase in road fatalities this year.
As we approach the close of this year, the LTA is gravely troubled by the rising number of road accidents and fatalities.
Each life lost is not just a statistic; it represents a family shattered, a community in grief, and the broader impact on society.
The LTA will continue to urge all road users to take immediate and conscientious action to reverse this troubling trend.
The latest fatalities serve as a poignant reminder of the importance of heeding road safety advisories.
The LTA calls upon every driver, pedestrian, and passenger to prioritise safety and strictly adhere to road safety guidelines.
The consequences of neglecting these crucial measures are devastating and can be prevented with collective responsibility.
The LTA, along with its dedicated partner the Fiji Police Force, is working tirelessly to create a safe environment on our roads.
Joint enforcement operations will be strengthened throughout the festive season and the commencement of the new school year to address the increased movement and safety measures on our roads.
The LTA remains resolute in its commitment to ensuring that every life on our roads is secure.
To contribute to a safer road environment, the LTA is encouraging everyone to adhere to road safety rules, regulations, and standards. Whether you are a driver, pedestrian, or passenger, safety remains the top priority.
It is imperative to stay within speed limits, refrain from drink-driving, buckle up and wear your seat belt, take the necessary rest to avoid fatigue, be alert, cautious and exercise courtesy on our roads.
This New Year, the LTA sends a resounding message: "Choose to be Safe for You and Your Loved Ones". The decision to prioritise safety is not just a personal choice but a responsibility we owe to our families, friends, and fellow citizens.
Road safety is a shared commitment that spans across drivers, passengers, and pedestrians alike. Every individual plays a pivotal role in creating a secure road environment.
Let us all commit to steering our way safely through the year by collectively following road safety guidelines, we can ensure a secure and enjoyable environment for everyone.
The LTA wishes you a Happy New Year and encourages all Fijians to make safety a priority on our roads in 2024.
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