Vodafone Fiji has launched a new tagline "Together We Can" to celebrate what the human spirit can achieve when combined with technology in a multi-market brand re-positioning.
Chief Marketing Officer Rajnesh Prasad says the new brand personifies how the collaboration between the human spirit and innovation can achieve great things.
Prasad says Vodafone fundamentally believes that technology can improve lives, and this new positioning builds further momentum to their purpose to connect for a better future and enable an inclusive, sustainable and resilient digital society.
He adds the new brand position is inspired by consumer research which revealed that the role of technology is profoundly transforming in people’s lives and the findings identified how technology has evolved from something that simply excites people on a personal level, to play a more meaningful part in making a difference on issues such as sustainability, societal development and empowerment.
The Together We Can campaign will commence globally from tomorrow, with a new 60-second television commercial, The Irrepressible Girl, featuring a young girl posing questions about the world around her, on the role technology can play in curing disease, fighting climate change and addressing digital inclusion. The commercial, along with a series of stories that will appear in print and digital advertising will shine a spotlight on Vodafone’s critical role to help answer these questions.
The Chief Marketing Officer says the campaign will mark the introduction of a refreshed brand identity with Vodafone’s iconic Speech mark logo and red colour scheme and will run simultaneously in 30 markets, including Europe, Africa, Australasia and the Pacific.
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