Paradise Beverages pays homage to the sugarcane industry and ginger farmers with the launch of Joskes Brew with Ginger

Paradise Beverages is paying homage to local sugarcane and ginger farmers and Fiji's sugar industry as it has launched Joskes Brew with Ginger.

Paradise Beverages says this one-of-a-kind ready to drink beverage, crafted from the finest Fijian cane spirit and locally sourced ginger is set to redefine the RTD landscape in Fiji. General Manager Mike Spencer says with Joskes Brew with Ginger, they are not just introducing a beverage; they are inviting consumers on a journey of flavour discovery.

He says as the first-ever RTD made locally from cane spirit and infused with Fijian ginger, it's an alternative experience designed for those of legal drinking age who seek something distinctive.

Spencer says they are committed to continuously innovate and expand portfolio and bring more exciting choices to their consumers. The General Manager says Joskes Brew with Ginger embodies a spirit of innovation utilising local resources and ingredients.

He say it's more than just a drink; it's a taste of Fiji's history and a nod to the enduring legacy that inspires them.