An online tourism survey will start today through Vodafone Fiji and Digicel Fiji and other electronic platforms to enable local tourism operators better package and price their products for the domestic tourism market.
The online survey will finish on the 18th of December.
The survey is organised by the Fiji Hotel and Tourism Association and Australia’s Market Development Facility, in partnership with Tourism Fiji and the Ministry of Tourism.
Fiji Hotel and Tourism Association CEO, Fantasha Lockington says this is the first local tourism demand survey being carried out post-COVID-19 and it will allow tourism operators to better understand the domestic tourist market and the different demands of the various segments.
Lockington says this will also help them to refine their marketing and pricing strategies for the local market accordingly.
She says it takes less than two minutes to complete the online survey and she is encouraging all Fijians to participate.
She adds the findings of the survey will ultimately benefit guests through better tailored local packages and offers, and the tourism operators and supply chains who rely on their businesses to stay open.
Everyone that completes the local tourism survey will go into a draw to win a one-night stay at a beachfront bure at the Outrigger Fiji Beach Resort.
There will be 10 winners and the draw will be on 18th December.
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