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19 February, 2026, 11:27 am
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FCCC investigates price increases of chicken
Crest and Rooster indicate no price increase have been made - Abraham

FCCC investigates price increases of chicken

Crest and Rooster indicate no price increase have been made - Abraham

By Mansi Chand , Vijay Narayan
09/10/2024

The Fijian Competition and Consumer Commission has initiated an investigation into reports of price increases and supply shortages for whole bird chicken in some retail stores.

Concerns were also raised with fijivillage News by consumers on the exorbitant price increase of whole bird chicken by some supermarkets.

FCCC CEO, Joel Abraham confirms that they have written to both major suppliers, Crest and Rooster, requesting clarification on the current supply situation and any changes to pricing.

Abraham says while both manufacturers have indicated there are no price increases or supply issues, they have received conflicting reports from retailers.

He says retailers have reported shortages and confirmed the removal of discounts, which directly impacts weekly retail pricing.

The CEO further says the discrepancy between what is being reported by manufacturers and retailers is of great concern for them and will take decisive action against any party found to be providing misleading information or exploiting consumers by withholding discounts or manipulating supply.

People have expressed serious concerns about some supermarkets blatantly increasing the price of certain food items like Crest and Rooster chicken.

Calls are being made to the government to ensure that bodies like the FCCC takes urgent steps to address this recurring issue of unscrupulous traders and unconscionable conduct.

A well-known supermarket in Suva is selling number 27 Crest Chicken for $31.95, number 25 for $27.35, number 21 for $23.95, number 22 for $24.50 while Rooster Chicken number 17 for $19.99

The increases in the last 2 to 3 weeks has been between $4 to $8, and this includes weekend prices.

People are also questioning how the prices of local chicken are only stabilised when inspections are conducted by the Consumer Council of Fiji and FCCC just weeks before or after National Budget week.

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