Copra Millers Fiji has been re-branded to Fiji Coconut Millers PTE LTD.
While officiating at the re-branding of the company name and launch of the the new logo, Attorney General and Minister for Economy, Aiyaz Sayed-Khaiyum says the name is part of the branding exercise of the Fijian brand.
He says they need to capitalize on the Fijian brand.
Sayed-Khaiyum says by expanding the name to have the word coconut in it means that you can use it for a lot of products.
Fiji Coconut Millers PTE LTD Chairman Raj Sharma says soon they will be introducing cooking oil because currently the coconut oil they sell is not suitable for cooking.
Raj says it needs to go through a refinery process.
He says now they are trying to look at re-strategizing and they are putting up the new mills, new machines and recently they have also invested almost $300,000 in the virgin coconut oil project.
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