Coca-Cola will suspend advertising on social media globally for at least 30 days, as pressure builds on platforms to crack down on hate speech.
Chairman and CEO James Quincey says there is no place for racism in the world and there is no place for racism on social media.
He demanded "greater accountability and transparency" from social media firms.
It came after Facebook said it would label potentially harmful or misleading posts left up for their news value.
Founder Mark Zuckerberg said Facebook would also ban advertising containing claims "that people of a specific race, ethnicity, national origin, religious affiliation, caste, sexual orientation, gender identity or immigration status" are a threat to others.
More than 90 companies have paused advertising in support of #StopHateforProfit.
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