The Communications Fiji Limited Foundation has donated $2,500 to support Baka Books’ mission to promote a strong reading culture among children and young people in Fiji, including prize money for its Summer Reading Challenge and additional funding to purchase more books for participants.
CFL Foundation representative and LegendFM Breakfast Show host, Alex Elbourne says the foundation was created to deepen the company’s connection with communities and support initiatives that reflect the values and audiences of its media brands.
INSERT: Alex on donaton 29th Dec
He says supporting Baka Books aligns with CFL’s commitment to education and long-term community development.
Baka Books founder, Akanisi Nabalarua welcomed the support, and says the reading challenge has steadily grown over the past year due to strong community involvement.
She explained that the store sells new books, gifts, and a wide range of second-hand books, while also offering a welcoming space where customers can sit, read, and explore before purchasing.
She adds that the shop sources new books mainly from Australia and New Zealand, with a strong focus on Pacific and local authors, while its second-hand collection, built through community donations, garage sales, and sourcing from within and beyond Suva, helps keep prices affordable.
Nabalarua says one of Baka Books’ key community initiatives is the Summer Reading Challenge, where young readers, including children as young as six, can participate with the support of parents or guardians.
INSERT: Nabalarua on reading challenge 29th Dec
Nabalarua says the goal is not to compete with phone screens, but to offer children another space where they feel welcome, inspired and free to imagine.
She is encouraging parents to read with their children, saying that shared reading builds connection and turns it into a bonding moment rather than a task.
The purpose of the CFL Foundation is to deliver meaningful and measurable benefits to communities across Fiji, and to build and strengthen CFL’s social licence through visible, responsible, and strategic community investment.
This donation to Baka Books marks the Foundation’s first initiative, with its work set to continue throughout this year and into the next, supported by additional projects already in the planning stages as part of a long-term commitment to sustainable, visible, and impactful community development.
A 15-year-old boy has passed away following an accident in Nadi.Police say the 15-year-old, along with seven other students, was travelling towards Na...
2 hours ago
A 16-year-old boy has drowned while swimming in Narewa River in Nadi.Police say the boy was swimming with friends when the incident occurred ...
22 minutes ago
He has the power. Amazon MGM has released a trailer for “Masters of the Universe,” Travis Knight’s live-action adaptation of Mattel’s ...
48 minutes ago
Nearly 70 percent of Fiji’s poor live in rural areas, up to 82 percent of drug-related crimes are committed by young iTaukei men, and more than 90 ...
59 minutes ago
Residents in Lautoka turned out in large numbers at the IYC Children’s Park to recycle bottles and cans, helping the environment following the ...
2 hours ago
As legal challenges and issues continue to be raised regarding the construction of buildings like Great Han on the Tamavua Ridge along Princes Road ...
16 hours ago
Miss Fiji 2025 first runner-up and Miss Nasinu, Ailava Samuels, has been officially appointed as Fiji’s representative to next month's Miss ...
23 hours ago
The National Referendum Bill risks undermining democracy by criminalising political expression, enabling state overreach and excluding young people ...
3 days ago
The Fiji National University is being reassigned under the Prime Minister's Office Ministerial Portfolio via the Ministry of Strategic Planning, ...
3 days ago
