Good radio is about building relationships with our listeners 24/7 and no other media can do that in quite the same manner as radio, and particularly in the Pacific.
Chairman of Communications Fiji Limited, the parent company of FM96, LegendFM, VitiFM, Navtarang, Radio Sargam, fijivillage and PNGFM, William Parkinson highlighted this during the Pacific Media Partnership Conference World Radio Day celebrations at Suva Civic Centre today.
Parkinson says we talk directly to our listeners in good and bad times.
He says that's where the importance of us meeting the requirements in terms of emergency is critical and it’s been a core part of CFL's growth - particularly during cyclones.
The Chairman says the digital world allows us to enrich the 24/7 relationship with our listeners and build on it, and that's certainly our philosophy.
He further says our news website fijivillage has been in existence since 1997 which has been another critical element in terms of building relationships.
Parkinson adds that he expects our radio personalities not only to be the number one radio personalities in their market but also the number one online influencers.
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