Fijivillage
7 February, 2026, 6:10 pm
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7 February, 2026, 6:10 pm Central - 28°C Rain

Unethical pricing practices have lowered - Abraham

Unethical pricing practices have lowered - Abraham

By Rashika Kumar
11/07/2024
FCCC CEO Joel Abraham

A warning is being issued to supermarkets and traders regarding unethical practices where FCCC CEO Joel Abraham has told traders that if they are thinking of doing something or if they have been engaged in something, now is the time to stop.

While speaking on fijivillage Straight Talk with Vijay Narayan, Abraham says they have seen that unethical pricing practices have lowered and have also seen some very positive changes in the market in terms of pricing.

As the FCCC is undertaking a market inquiry, Abraham says they are trying to trace the supply chain of the entire grocery sector and that will allow them to basically understand where the unethical practices arise.

He says in the past 8 to 10 months, they have found that some traders have tried to play some games with pricing where all of this has been for non-price control items.

The CEO says they have seen changes in prices of non-price control items and are drilling down to see what was the cause of the change.

While stressing the need to take receipts from traders, Abraham says this ensures that if the business is charging any taxes, then those taxes are then adequately remitted to the State.

Abraham also says they will look at the efficacy of government policies of price control because price control as applied by the FCCC is currently a result of government policy.

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