Fiji’s waterways and marine life are expected to benefit from a new environmental project following the installation of a Trashboom barrier at Bailey Bridge on the Samabula River in Suva.
The initiative is a partnership between Coca-Cola Europacific Partners Fiji, Coca-Cola ASEAN South Pacific, and TrashBoom Pacific, and aims to stop litter from flowing into the ocean while strengthening waste-management efforts across the country.
Coca-Cola Fiji says the Samabula River was selected because of the high levels of stormwater-borne waste entering the waterway, much of which travels downstream and ends up in coastal areas.
They say the newly installed Trashboom acts as a floating barrier that intercepts waste before it becomes marine debris.
The company says the project will also help collect important data on the type and volume of waste captured to support authorities and environmental organisations in developing more effective waste-prevention strategies.
Coca-Cola adds that it is funding the fabrication, installation and ongoing maintenance of the barrier, while TrashBoom Pacific will manage daily operations, waste collection and monitoring.
Head of Public Affairs, Communications & Sustainability for CCEP Pacific, Dwain Qalovaki, says the initiative is a practical example of their commitment to environmental sustainability.
He says as a local manufacturer, they are committed to protecting Fiji’s environment by preventing waste from entering the ocean and safeguarding communities, waterways and marine ecosystems.
Director of TrashBoom Pacific, Wayne Fuakilau, says the barrier is a simple but effective tool, and with Coca-Cola’s support, they can maintain the system, track results and demonstrate how small interventions can create real environmental impact.
Qalovaki says the initiative also has significant human benefits, noting that cleaner waterways reduce health risks for nearby communities, support livelihoods linked to fishing and tourism, and create safer and more enjoyable spaces for recreation and cultural activities.
He further says the data collected will also raise public awareness around waste issues and help encourage better waste-management practices across Fiji.
Qalovaki adds that the project complements CCEP Fiji’s long-running Mission Pacific programme, which has recovered millions of bottles and cans for recycling since 1999.
He says the combined efforts reflect a long-term commitment to protecting Fiji’s waterways and delivering environmental and community benefits for future generations.
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