Tourism Fiji launches new brand

Tourism Fiji has launched a revitalised version of its well-known "happiness" brand platform, which has received an incredible response globally.

The recently launched brand platform, 'Where happiness comes naturally,' honors Fiji's diverse people, natural landscapes, vibrant culture, and genuine experiences, inspiring tourists to explore a previously undiscovered side of Fiji.

Deputy Prime Minister and Minister for Tourism Viliame Gavoka says Fiji had been severely impacted by the pandemic.

Gavoka says however, the nation's spirit of resilience and determination to persevere through difficult times shone through.

He adds it became evident that Fiji's warmth, joy, and innate hospitality stem from the very essence of its people.

Gavoka says as a result, the incorporation of these values into Fiji’s new brand serves as a powerful reminder of just how exceptional Fiji is.

Tourism Fiji Chief Executive Officer, Brent Hill says in Fiji, we have a chance to display our pride and joy in showcasing who we are as a rich and diverse nation that offers much more than just white sand and palm trees.

He says our country has something for everyone, from luxurious to adrenaline-fueled experiences, as well as opportunities for relaxation and community engagement.