5 December, 2025, 6:22 pm Central - 25°C Clouds

Tourism Fiji, Norwegian Cruise Line, and Take 3 for the Sea join forces for Wailoaloa Beach cleanup

Tourism Fiji, Norwegian Cruise Line, and Take 3 for the Sea join forces for Wailoaloa Beach cleanup

By Cindy Chand
03/04/2024
Photo : Supplied

Tourism Fiji, the Norwegian Cruise Line, and Take 3 for the Sea organised a beach clean-up at Wailoaloa Beach today in a collective effort to promote environmental stewardship and responsible tourism.

They say as part of their commitment to preserving natural beauty and marine ecosystems, the Norwegian Cruise Line and Take 3 for the Sea joined forces with Tourism Fiji to organise a day of action to remove rubbish and plastic waste off Wailoaloa beach.

They say this was part of the activities for guests on board Norwegian Cruise Line, including responsible tourism activities in their itinerary.

The beach clean-up presented an opportunity for travellers, local and industry partners to contribute to Fiji’s sustainable tourism efforts, where around 50 guests participated.

Tourism Fiji CEO Brent Hill says they know how important the pristine environment is, and they are doing all they can to keep it that way.

He says in addition to introducing enjoyable activities, they hope to keep including tourists in their sustainability projects and help save the environment.

Hill says they appreciate the Norwegian and Take 3 for the Sea for this effort, which furthers their goal of maintaining sustainable tourism.

Managing Director of NCL APAC Ben Angell says the beach-clean up series represents a significant milestone for the cruise line and its commitment to help preserve the destinations it visits.

He says Fiji is one of his favourite holiday destinations to visit with his family, not only because of its white sandy beaches, lush mountains, stunning coral reefs, and crystal blue water but the heartfelt welcome and culture of the people.

He says Fiji is one of the most pristine destinations the Norwegian Cruise Line visits, and it is critically important they contribute to preserving its natural assets.

Take 3 for the Sea CEO Jacquie Riddell says their collaboration with NCL and Tourism Fiji is a fantastic example of corporate environmental leadership!

She says these clean-up series are raising awareness about the impact of plastic pollution on the environment, and highlighting how they can all contribute to support the oceans to be free from plastic pollution.

She says plastic pollution is a global problem, and it requires global solutions.

Riddell says Take 3 for the Sea is proud to lead a movement of people taking human-sized actions, doing what they can wherever they are to contribute to the solution.

He says it is very exciting to have Fiji onboard to grow this initiative.

This is the first time the Norwegian Cruise Line has taken its beach clean-up series with Take 3 for the Sea overseas, with hopes of expanding the reach of this partnership in the years to come.

Take 3 for the Sea is an organization dedicated to reducing plastic pollution in oceans worldwide, provided expertise and guidance for the cleanup event.

Wailoaloa Beach Club also came on board to support the event, with a commitment to keeping the beach clean.

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