Queen contestants urge young Fijians to lead tourism through culture and heritage

Tourism is Fiji’s largest industry, and young people are being encouraged to step into leadership roles, not just as workers, but as key drivers of its growth and future.

Speaking on fijivillage Straight Talk with Vijay Narayan, Hibiscus Festival 2025, presented by FMF Queen, contestants highlighted some initiatives that can help transform the tourism landscape.

Miss National Fire Authority, Rhyelle Aisea highlighted the importance of language preservation as a form of cultural leadership which can benefit the tourism industry.

She says language is a strong key as it carries more than just words; it carries our stories, our myths, our beliefs, and our ways of communication.

She also highlighted the creative potential of Pacific Islanders, saying that local artisans already use natural materials to craft traditional clothing and accessories.

She adds that these skills can be better promoted within the tourism economy.

Miss Apco Coatings, Gitali Ram is calling for greater investment in creative arts and how young Fijians are already attracting visitors through their unique talents.

Ram also proposed turning coral and mangrove planting into a guided, hands-on tourism experience.

Miss Social Advocacy Network, Anaseini Loiloi says she would like to see buildings and modern facilities that reflect Fijian history, and believes that more sightseeing tours would benefit the tourism industry.

Miss Unique Rubber Stamps, Temalesi Tuiwalese emphasised the value of traditional practices like meke and language as central attractions for visitors.

She says Fiji has many beautiful sights, especially the views and waterfalls, and that guided tours to these natural attractions would add value to the industry.

Miss Leleuvia Resort, Tiare Colavoli shared insights from the resorts, saying that Leleuvia prioritises traditional bures and natural charm over commercial development.

She says young people are already engaging in informal tourism work, such as selling coconut juice or making bures.

She adds that these efforts should be supported to attract more tourists to the country.

Colavoli also suggested that just as we have the Hibiscus Festival, there could be more cultural shows that bring together the various communities.