Paris Couture Week to Host Digital Show in July

The leading fashion event will now take place digitally in July. Fédération de la Haute Couture et de la Mode will share images and videos of the event for two days, featuring all 41 designers from the original lineup.

View this post on Instagram

Paris Couture Week will host its first-ever digital showcase in July.⁣ ⁣ Flipping the traditional order of its fashion calendar, the Fédération de la Haute Couture et de la Mode said it would stage an online version of Paris Couture Week from July 6 to 8.⁣ ⁣ “Each house will be represented in the form of a creative film/video. Additional content will be included in an editorialized section of the platform. All of this will be widely shared on the main international media networks,” the Fédération added.⁣ ⁣ Valentino’s Pierpaolo Piccioli is understood to be working on a special project for couture, though it is unclear whether it will be unveiled on the Paris calendar. While many brands have yet to disclose their projects, designer Iris Van Herpen said she plans to ramp up her use of technology.⁣ ⁣ Tap the link in bio for more. ⁣ ⁣ Report: @jdiderich

A post shared by WWD (@wwd) on May 28, 2020 at 9:43am PDT

“Each house will be represented in the form of a creative video. Additional content will be included in an editorialized section of the platform.

All of this will be widely shared on the main international media networks,” said the Couture’s Governing Body.

The event will run from July 6th-8th.

[Source: The Trend Spotter]