PRF Founder encourages everyone to engage in the act of giving and cleaning during this Diwali

Founder of the Pacific Recycling Foundation Amitesh Deo is encouraging everyone to engage in the act of giving and cleaning during this Diwali as they will be cleaning up the Bykeitou Settlement in Nasinu, this Friday.

Deo says the clean-up event is strategically scheduled just three days before Diwali, a festival which is celebrated with great enthusiasm and joy and the cleanup is an effort to uplift the living conditions of the settlement's residents and create a more sustainable future.

He says the Bykeitou Settlement, home to many, is marred by improper waste management, leading to the accumulation of rubbish and limited access to essential services where the residents face daily challenges due to the lack of proper waste disposal facilities.

The founder also says that PRF has recently launched the "I Recycle Hub" program in the Bykeitou Settlement in partnership with the USAID’s Clean Cities Blue Oceans program and Nasinu Town Council, aimed at transforming mindsets and behaviours towards sustainable waste management practices while providing practical solutions to the residents.

He says the Bykeitou Settlement has been long overlooked, and they believe it is their collective responsibility to make a positive change as the ‘I Recycle Hub' program is a step towards creating a cleaner, healthier, and more sustainable environment.

He also invites everyone to join in this clean-up effort to bring about tangible change and positively impact the lives of the residents.

Deo stated that Diwali is significant for cleaning homes and living spaces to symbolise the spread of light, positivity, and happiness and with the clean-up on Friday, they encourage everyone to engage in the act of giving and cleaning before dressing up for Diwali celebrations and to observe the festival in a spirit of generosity and community.

PRF also extends an appeal to employers to support their employees' participation in this initiative.

Deo further says considering the importance of the clean-up on the eve of Diwali, a day when people traditionally dress up and celebrate in their workplaces, PRF encourages organisations to be considerate of this cause and hold dress-up events and celebrations after the event should they join the clean-up from 6am to 8am this Friday.