NRL links with global sports retailer JD Sports

The NRL and JD Sports ANZ are set to take Rugby League Las Vegas to the next level.

The National Rugby League (NRL) has announced a new partnership with JD Sports ANZ, the world’s leading global sports fashion retailer.

The two-year agreement will see JD Sports come on board as the Official Presenting Partner of Rugby League Las Vegas for seasons 2025 and 2026, as well as becoming the Official Sports Retail Partner of the NRL Premiership.

NRL CEO Andrew Abdo said the JD Sports partnership was a natural fit with the brand already embedded in the Rugby League community and loved by players and fans alike.

“It is great to welcome JD Sports to the Rugby League community as a partner and as a brand that has a passion for innovation. We look forward to working with JD Sports to take the Rugby League Las Vegas festival to even greater heights for fans over the next two years.

“The partnership represents an opportunity for the NRL to work with a global sports brand to build our connection to youth culture and capitalise on the brand’s influence in the US.”

With more than 4,500 stores across 38 territories and a strong presence in North America, the UK, Europe, Australia, New Zealand, and Southeast Asia, JD Sports inspires generations globally through the universal culture of sport.

The partnership was teased throughout the 2024 Grand Final week, including at the Dally M Awards, Fan Fest and Grand Final, with the latest JD exclusive footwear being worn by players and staff throughout the week’s events.

JD Sports ANZ CEO Aaron Faraguna stated, "JD is extremely proud to partner with the NRL on such a significant international event. We pride ourselves on bringing energy to the marketplace through unique partnerships and engaging our audience through the culture of sport.

“The NRL has some of the most exciting clubs and talent across ANZ and is pushing the boundaries of what is possible in activating a sporting code internationally. We’re really excited to see what we can bring to life collectively and provide excitement and value to the NRL fanbase and JD consumers alike.”

Source:NRL