HFC becomes new naming right sponsor for the National Stadium

The iconic National Stadium will be called HFC Bank Stadium from next month.

This comes as the Fiji Sports Council has announced HFC Bank as the new naming right sponsor of the National Stadium.

Fiji Sport Council CEO, Litiana Loabuka says she is thankful for the outgoing naming rights sponsor, ANZ Bank, for the support and commitment for the past 9 years and welcomes the new naming rights sponsor, HFC Bank.

Fiji Sports Council Board Chairman, Peter Mazey, says the Board is proud to partner with a Fijian owned bank for the naming rights of Fiji’s very own iconic national asset.

HFC Bank CEO, Rakesh Ram says this is a great accomplishment for HFC Bank.

He says this partnership will now provide Fiji’s own bank with the most strategic, powerful, and exceptional branding opportunity.

Ram further says one of the key strategies of HFC Bank is to create a strong and trusted brand that is on par, if not, better than its international peers and brand is everything for an organisation and any organisation should be extremely proud to be the naming right sponsor of the most iconic national asset.

The CEO adds this opportunity will drive HFC Bank’s brand not just on a national level, but internationally as well.

He says this also puts HFC Bank on a path to becoming a recognised and trusted household name, which aligns to HFC Bank’s core strategy to be the most respected and admired organisation in Fiji

HFC Bank Stadium will host the first 2022 Pacific Nations Cup fixture that will see the Flying Fijians taking on Tonga A, while Samoa faces Australia A on 2nd July.

This rugby international is soon followed up with Fiji’s hosting of the Oceania Football Confederations Women’s Nations Cup that will be played throughout July at the stadium.