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26 February, 2026, 7:14 am
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26 February, 2026, 7:14 am Central - 24°C Clouds

French company Altrad signs on as All Blacks', Black Ferns' new jersey sponsors

French company Altrad signs on as All Blacks', Black Ferns' new jersey sponsors

By Naveel Krishant
28/08/2021
[image: allblacks.com]

French building supplies company Altrad will take over as the All Blacks' and the Black Ferns' front of jersey sponsor, replacing AIG in 2022.

The French construction giant, which also sponsors the French national team, was given the nod by New Zealand Rugby last Friday at the same board meeting that saw All Blacks coach Ian Foster's contract renewed.

Altrad and New Zealand Rugby have signed a six-year deal, seeing the All Blacks wear the French company's branding at the 2023 Rugby World Cup - also in France.

[Source: Newshub]

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