The Fijian Competition and Consumer Commission is investigating issues of misleading advertising and price differential by traders.
CEO Joel Abraham says their enforcement teams are currently on the ground and they have inspected over 290 traders during the Diwali season.
Abraham says price differential means that a lower amount is displayed on the shelf but customers are paying more on the counter.
He says in times like these when people are buying trolley loads of items, they do not really check these things and it is up to the FCCC and Fijian businesses to make sure that the systems are correct.
If found guilty, a body corporate faces a maximum penalty of $250,000 while for a natural person it is $50,000.
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