Sugarcane farmers are set to benefit from improved financial literacy and stronger consumer protection through a new partnership between the Consumer Council of Fiji and the Sugar Cane Growers Fund.
The two institutions signed a Memorandum of Understanding today, formalising their collaboration and establishing a framework to promote consumer awareness, responsible financial practices, and the welfare of farmers as consumers.
Consumer Council CEO Seema Shandil says through joint awareness initiatives, research collaborations, and training programmes, they will work together to strengthen financial literacy and ensure growers have the confidence to make sound financial decisions.
Sugar Cane Growers Fund CEO Raj Sharma says collaboration will allow the two institutions to promote fair, transparent, and responsible financial practices among growers.
The MOU will remain in effect for five years.
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