Beekeeping has immense potential not just for export, but for apitourism - Gavoka

The products of beekeeping, honey, wax, and other derivatives—hold immense potential for export, local value addition, and even the emerging area of apitourism.

Deputy Prime Minister and Minister for Tourism Viliame Gavoka highlighted this at the Beekeeping Training Workshop at Votualevu College, Nadi saying the concept of apitourism, where beekeeping intersects with tourism, is particularly exciting.

Gavoka says for many rural families, industries like beekeeping are more than just a source of income, they are a pathway to empowerment, stability, and dignity.

He says the Coalition Government is deeply committed not just to development, but to targeted development that prioritizes the needs of rural communities.

The Deputy Prime Minister says they aim to ensure that initiatives like this empower individuals to be active participants in shaping their futures.

He says Fiji is a land of opportunity, blessed with unparalleled biodiversity, rich cultural heritage, and a thriving tourism industry, and beekeeping plays a vital role in maintaining this delicate balance.

Gavoka also commends BeePower Australia and ESG Pacific for organizing this transformative program.

He says community-led partnerships such as this workshop are powerful tools for improving livelihoods, particularly for rural grassroots communities.

He says by building capacity, fostering innovation, and promoting self-reliance, these partnerships create opportunities that transform lives.

The Deputy Prime Minister says Bees, as pollinators, are essential to our ecosystems, as they support biodiversity, enhance agricultural productivity, and contribute to food security.

He says imagine visitors donning beekeeper suits, learning about the delicate process of honey production, and tasting fresh honey straight from the hive.

The Deputy Prime Minister says these experiences can enrich Fiji’s tourism portfolio, attract eco-conscious travellers, and position our nation as a leader in sustainable tourism practices.

Gavoka says over the past year, they have made significant strides in attracting foreign investors and fostering partnerships that bring expertise, technology, and market access to Fiji.

He says his Ministry is collaborating with the UN Food and Agriculture Organisation, Ministry of Agriculture and Waterways and the Ministry of Fisheries and Forestry in a significant move to promote sustainable food practices.

Gavoka says with the theme, “Connecting Farmers to Chefs”, is aimed to strengthen the linkage between local farmers and hotels, restaurants, and other food and beverage outlets.