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1 April, 2026, 11:35 am
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Asco Motors donates new vehicle to PRF to expand its reach

Asco Motors donates new vehicle to PRF to expand its reach

By Navitalai Naivalurua
13/12/2023
[Image: Pacific Recycling Foundation]

The work of the Pacific Recycling Foundation is expected to be uplifted after the organisation received a new Toyota Hilux Twin Cab from Asco Motors Fiji that will enable the organisation to reach unreachable communities.

PRF Founder Amitesh Deo says this new vehicle opens doors to previously inaccessible communities, amplifying their outreach efforts.

He says in a landscape where their resources are strained due to Fiji's extensive waste sector and challenges associated with it, he praised Asco Motors for the timely handover, emphasising the dire need for resource backing that Asco Motors fulfilled.

Deo says this was the first time a corporate organisation partnered with the Foundation with the provision of a vehicle to assist with their operations.

He adds the vehicle serves as a gateway to remote and challenging-to-access locations, unlocking the potential to impart crucial awareness of sustainable practices to students and communities that were once beyond PRF's grasp.

Deo says their resources have been strained under the weight of escalating requests from schools and communities, a testament to the pressing need for recycling initiatives.

The PRF Founder says the surge in demand underscores the urgency to broaden their outreach, making the vehicle's contribution even more pivotal in meeting these escalating requests for awareness of proper waste management.

Asco Motors Fiji CEO Ronald Kumar says they recognise the immense challenges faced by PRF in tackling the issue of waste in Fiji, and this vehicle will provide the Foundation with the much-needed resources to expand its reach, particularly in remote and under-served communities.

He says by facilitating access to previously inaccessible areas, the vehicle will allow PRF to engage with more people and communities, raising awareness and encouraging sustainable practices.

Kumar says they are confident that this partnership will continue to grow and positively impact the environment and communities in Fiji.

The CEO adds Asco Motors remains dedicated to supporting initiatives that promote a cleaner and healthier future for all.

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