Fijivillage
19 February, 2026, 11:29 am
Central - 31°C Clouds
19 February, 2026, 11:29 am Central - 31°C Clouds

Any form of price gouging or unethical conduct will not be tolerated – FCCC CEO

Any form of price gouging or unethical conduct will not be tolerated – FCCC CEO

By Navitalai Naivalurua
22/02/2025
FCCC CEO Joel Abraham

The Fijian Competition and Consumer Commission is reminding all traders that any form of price gouging or unethical conduct will not be tolerated, with the country experiencing severe rainfall and thunderstorms that could potentially lead to flooding and transport disruptions.

FCCC CEO Joel Abraham emphasised FCCC’s zero-tolerance approach, stating that natural disasters must not be used as an excuse for unfair price hikes or the sale of compromised goods.

He says traders who take advantage of vulnerable consumers undermine the well-being of the entire community, and they expect all businesses to behave ethically on matters such as pricing.

Abraham stressed that any attempts to raise prices beyond reasonable limits will be met with the full brunt of the law.

Abraham also condemned the exploitative practice of price gouging on essential items such as candles, batteries, and non-perishable foods, adding that FCCC inspection teams are conducting on-the-ground checks on both pricing and product quality.

He says their teams have carried out 26 joint inspections with the towns and city health inspectors to ensure that food health and safety standards are maintained by traders.

He adds their teams have been conducting natural disaster market surveillance during and after bouts of flooding.

The FCCC CEO says last month, the teams carried out 73 natural disaster surveys, checking on the prices of essential items that become necessary during a natural disaster.

Abraham says while they will be carrying out routine inspections and surveillances of cyclone-essential goods, they need consumers to do their due diligence as well.

He urges consumers to remain vigilant by ensuring goods are not damaged, spoiled or expired, checking prices and retaining receipts in case a dispute arises.

The CEO further says if anyone encounters any wrongdoing, please inform FCCC so they can take swift action.

With potential power outages looming, Abraham is warning supermarket owners to maintain ethical standards and not to sell food items or meat that has been affected by power outages and are unfit for consumption.

The CEO says all such items must be properly disposed of to protect the health and safety of Fijian consumers.

Abraham is advising consumers against purchasing frozen items and electrical products at this time, as imminent power cuts could make safe storage and usage impossible.

He says they will not hesitate to take action against traders who deprive consumers of their rights and hard-earned money.

If you notice sudden price spikes or suspect any unethical behaviour, please report it immediately.

Your reports help FCCC respond quickly to protect the public.

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