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Squid Game helps Netflix subscriptions pick up

Squid Game helps Netflix subscriptions pick up

By Naveel Krishant
21/10/2021
Korean TV series Squid Game was its biggest hit, watched by 142 million households in its first four weeks. [Image: Variety.com]

Netflix subscriptions picked up in the third quarter of 2021 as non-English language shows continued to be the streaming platform's best performers.

The US firm added 4.4 million users in the three months to 30 September, more than double the previous quarter.

Korean TV series Squid Game was its biggest hit, watched by 142 million households in its first four weeks.

The strong performance for Netflix follows a sluggish start to 2021, when the surging demand for streaming seen earlier on in the pandemic petered out.

The US firm - which is the world's largest streaming platform - now expects to add some 8.5 million new subscribers in the fourth quarter, above analysts' expectations.

[Source: BBC]

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