Gucci dethrones Nike as world's hottest brand

Gucci dethrones Nike as world's hottest brand

By fijivillage
Friday 30/10/2020
Photo credit: Gucci, Facebook

Gucci has been crowned the world’s hottest brand according to fashion shopping platform Lyst’s most recent index, dethroning US sportswear giant Nike which topped the list.

The Lyst 2020 named Gucci the planet’s hottest brand in a quarter that saw the luxury Italian label livestream its Epilogue collection in July, with worldwide views exceeding 35 million - its most-watched digital event to date.

Pageviews at the brand soared 52% year-on-year in the quarter.

Off-White - which opened new stores in London, Miami and Milan, and whose founder Virgil Abloh launched a 1 million dollar scholarship fund for Black fashion students in the quarter - retained second position on the list, while Nike - which reported an 82 percent jump in digital sales and launched its first dedicated maternity collection - dropped two places to third position.

The following 17 hottest brands in the top 20 were Prada, Balenciaga, Fendi, Versace, Saint Laurent, Bottega Veneta, Valentino, Jacquemus, Burberry, Moncler, Alexander McQueen, Loewe, Balmain, Adidas, Givenchy, Fear of God, Marine Serre. Breaking it down by products, Telfar’s US$150  shopping bag was named the hottest women’s item in the world, followed by the Marine Serre crescent moon stretch top, the Jacquemus Le Bob bucket hat, Bottega Veneta Tire boots and the House of Sunny Hockney Dress. In menswear, the Dior x Nike Air Jordan 1 High OG sneakers took the top spot, followed by Birkenstock Boston clogs, Nike Tech Fleece joggers, UGG Scuff Deco slippers, Balenciaga logo tennis socks and the Nike x Travis Scott Air Max 270 Cactus Trails sneakers.

Covid-19 doesn’t deter fashion shoppers While Covid-19 continued to disrupt the industry in Q3, Lyst highlighted that there was still a lot to be positive about.

“If early lockdown saw consumer confidence falter, and preferences pivot towards loungewear and activewear, the third quarter of the year painted a sunnier picture, all things considered,” the company said.

“A greater proportion of spending is happening online, there is still a bias towards less formal styles, and brands which lack a distinctive personality are suffering. But for those which combine a strong point of view with a robust approach to digital, there is reason for optimism. “Despite gloomy predictions in recent months, and some commentators asking if people will ever dress up again, there are clear signals that consumers still love fashion - and not just sweatpants or hoodies. Shoppers are willing to spend on brands that spark excitement and joy, while categories associated with life B.C. such as bags and high heels are rising again, global uncertainty notwithstanding.”

Lyst creates its indexes by filtering more than eight million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores. 


Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
Proposed Tian Lun project at Nasese
Concerned residents are wondering why there was no publicity about such a huge project that will affect the environment along Queen Elizabeth ...
22 hours ago

Stray dog situation in Fiji
The shortage of practicing veterinarians in Fiji and the high cost of de-sexing by animal welfare organizations are some of the factors that is ...
23 hours ago

All Blacks 7s claim both Sydney 7s men’s and women’s titles
Serious questions are being asked after yet another dismal performance by the Fiji Airways men’s 7s team in the HSBC World 7s Series.
7 days ago
Qiliho is being questioned for allegations of abuse of office - Acting ACP Raikaci
Chief of Intelligence and Investigations Acting Assistant Commissioner of Police Sakeo Raikaci says the suspended Commissioner of Police, Brigadier Ge...
16 hours ago
Prof. Prasad meets with Indian External Affairs Minister Dr. S Jaishankar
The Deputy Prime Minister and Minister for Finance, Professor Biman Prasad has met with the Indian External Affairs Minister Dr. S Jaishankar in ...
38 minutes ago

Landowner's concerns are a priority to be addressed and they are not forgotten - Ravu
Landowners are not forgotten and their concerns are a priority that needed to be addressed. This has been highlighted by the Minister for ...
40 minutes ago

No performance recognition and lack of rewards are contributing factors to the labor brain drain- Singh
As people always look for better opportunities and living standards, no recognition and lack of reward contributes to the issue of labor brain drain ...
42 minutes ago

Talks with development partners regarding maintaining and upgrading facilities is in process – Tuisawau
My Ministry is holding talks with development partners regarding maintaining and upgrading facilities as such. This was highlighted by the ...
14 hours ago

New govt has sent some quite clear and firm messages about the principles it upholds – Prof. Medcalf
Fiji is an important place whether Fijians want that to be the case or not. This was stated by Australian National University’s National ...
15 hours ago