Fijivillage
NEWS SPORTS IN DEPTH
9 March, 2026, 8:40 pm
Central - 26°C Rain
9 March, 2026, 8:40 pm Central - 26°C Rain

What is the true value of Fiji Water?

What is the true value of Fiji Water?

By fijivillage.com
01/12/2010

As Fiji Water restarts operations in Fiji today, the questions that arose in relation to transfer pricing and other issues in relation to the true declaration of the value of a carton of Fiji Water exported to the US are yet to be dealt with.

Prime Minister, Commodore Voreqe Bainimarama has said that despite being a premium boutique water product, Fiji Water declares the selling price of a carton of water at $US4 while exporting it from here when at the same time other relatively unknown brands from Fiji like Aqua Pacific declare their selling price to the US market at $US10 a carton.

Commodore Bainimarama said Fiji Water sells its water to a US sister company and therefore is engaged in transfer pricing.

It has also been confirmed that a bottle of Fiji Water is sold as high as $7US in America, and this has resulted in the government questioning the declaration of a carton of Fiji Water at $4US to the Fiji Islands Revenue and Customs Authority.

So the question remains on what is the true value of a bottle of Fiji Water when it leaves our shores to the US.

FIRCA CEO, Jitoko Tikolevu said he will not make any comments on the issue at this stage.

Commodore Bainimarama also clarifies that Fiji Water has had a corporate tax holiday since its inception in 1996 until only two years ago and it has paid less than a million dollars in total corporate tax.

He said it is about time that Fiji Water pays a reasonable Water Resource Tax for extracting the natural water from Ra as it is reaping huge benefits from the sale of the product.

FEATURE NEWS
I didn’t continue with the Health Tender investigation because I respected Sayed-Khaiyum’s words - Langman
Former Deputy FICAC Commissioner George Langman says he did not continue with the Health Tender investigation because he respected and honoured the wo...
3 hours ago
LATEST NEWS
Canadian national Rahman bailed, Judge asks why Immigration is adamant on deporting him
Bail has been granted to Canadian national Joshua Aziz Rahman by the Suva High Court this afternoon.Rahman appeared before Justice Thushara ...
2 hours ago

No action by President regarding Acting FICAC Commissioner recommendation
No action has been taken by President, Ratu Naiqama Lalabalavu two weeks after the Judicial Services Commission sent their recommendations to him for ...
3 hours ago

Pay teachers well and they will not resign - Hem Chand
Pay teachers well and they will not resign. That is the message delivered by Opposition MP, Hem Chand in Parliament as concerns were raised over the ...
3 hours ago

Determined mother builds farming success for daughter’s future
A Ba woman who turned personal hardship into a thriving farming venture is now inspiring others with her story of resilience, determination and ...
3 hours ago

NDMO compiling report flood affected areas - Bulitavu
Minister for Disaster Management Mosese Bulitavu says the National Disaster Management Office is compiling a report on the impact of Tropical Cyclone ...
3 hours ago



Stay tuned for the latest news on our radio stations

CFL radio frequencies
IN DEPTH
Fiji Sports Council Saga: Minister ready to repay business class air fare for wife as concerns grow about Sports Council deals
I was invited to travel to New Zealand by the Fiji Sports Council for a grassroots 7s tournament in 2024, I travelled business class but it was ...
3 days ago

National Talanoa Session on Illicit Drugs in Fiji: 2,400 drug-related cases recorded in 2025
The illicit drug situation in Fiji has been described as a national emergency, with 2,400 drug-related cases recorded in 2025. Minister for Policing ...
10 days ago

Charlie Charters held at Nadi Airport because of a FICAC flag on his file
Fijian national, Charlie Charters is being held at immigration at Nadi International Airport because of a FICAC flag on his file.fijivillage News has ...
10 days ago

TOP