TikTok influencer Abbie Herbert releases children’s dresses collection

TikTok influencer Abbie Herbert releases children’s dresses collection

By Manoa Dawaibalavu
Thursday 19/05/2022
Poppy and Abbie Herbert COURTESY OF PLEIADES DESIGNS

TikTok influencer Abbie Herbert is making her first foray into the fashion world.

Herbert, who has grown her social media following by making family videos with her husband Josh Herbert and their one-year-old daughter Poppy, is teaming with Boulder, Colorado-based boutique Pleiades Designs on a collection of children’s dresses.

The collection is to celebrate Herbert’s daughter’s first birthday and takes inspiration from the baby. The partnership is beginning with one limited-edition children’s dress design, called the Poppy, that is available beginning Wednesday. Herbert will continue the partnership throughout the year by releasing other pieces for the summer and holiday season. The first dress is priced at $169.

“I’m so excited to be partnering with Pleiades to design a special limited collection of seasonal dresses for budding fashionistas around the world,” Herbert said. “Each dress in the collection was designed around Poppy’s vibrant personality and incorporates fun patterns and a mix of high-quality fabrics to inspire the celebration of both big and small.”

[Source: Women's Wear Daily]

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