Colgate-Palmolive has launched the new Colgate Total in Fiji, which promises to provide unparalleled, comprehensive protection against a multitude of oral health issues.
While speaking during the relaunch of the product at GPH last night, Colgate-Palmolive Fiji Country Manager Adrian Romanin says this transformative relaunch introduces Colgate Total with an advanced formula designed for "Active Prevention".
The official launch event brought together key retailers, dental professionals, and media to experience firsthand the innovation behind Colgate Total, where they aim to grow Colgate Total's market share in Fiji from 5 percent to 10 percent and encourage consumers to "trade up" to premium oral care.
Romanin says the new Colgate Total features a uniquely stabilized stannous fluoride formula, scientifically proven to fight the root cause of many common oral health problems.
He says it is their best toothpaste, meticulously crafted to help prevent seven crucial oral care issues, including plaque, tartar, bacteria on gums, stains, bad breath, enamel erosion, and cavities.
Romanin says people will benefit from its clinically proven 24-hour antibacterial protection, making it up to 15 times more effective at addressing these root causes compared to ordinary fluoride toothpaste.
Romanin and Jyotika Devi, Marketing Manager for Fiji and Pacific Islands say the New Colgate Total represents a significant leap forward in preventative oral care for Fiji and the Pacific Islands.
Devi says they are not just launching a product; they are introducing a new standard of oral health for communities.
She says their commitment is to empower consumers with advanced solutions that provide holistic protection and confidence for their smiles, and to collaborate closely with their valued retailers and dental professionals to make this possible and drive category growth across the region.
The new Colgate Total will be available at leading supermarkets and pharmacies across Fiji.
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