As we celebrate World Radio Day today, Lalai Vugakoto from Korovou in Tailevu, brought her family to the home of Communications Fiji Limited at 231 Waimanu Road, Suva to show her children where their favourite radio station, Legend FM is based.
Vugakoto says the way radio personalities promote their programs is impressive and captures her attention, motivating her to be part of this celebration.
She says the government should utilize radio platforms to deliver messages about drugs and other social issues by incorporating them into advertisements.
The 45-year-old says children are more likely to engage with ads rather than lengthy speeches from government stakeholders.
She says she wants her children to witness firsthand what they experience through radio by visiting the stations in person.
The 45-year-old believes despite advancements in technology, radio remains the number one platform for delivering fresh news, great music, and other important information.
Communications Fiji Limited Chairman William Parkinson says radio has always been about building individual relationships with listeners.
Parkinson says while they continue to broadcast traditionally, technology now allows listeners to stay connected through online streaming, digital platforms, and social media.
Meanwhile, Assistant Minister for Information Aliki Bia says without radio and Communications Fiji Limited in particular, he would not be where he is today.
Reflecting on his journey while standing at the podium at Civic Centre to open World Radio Day, Bia recalled his first day at CFL and expressed gratitude to God for the support that shaped his career.
The theme for this year's World Radio Day is “Radio and Climate Change: A powerful tool for climate action”.
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