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Chinese online shopping sites ditch Dolce & Gabbana in ad backlash

Chinese online shopping sites ditch Dolce & Gabbana in ad backlash

By Lena Reece
24/11/2018
Chinese e-commerce sites remove Dolce & Gabbana products following backlash over 'racist' [Photo: The Japan Times]

Dolce & Gabbana products have been pulled from Chinese e‑commerce sites as the backlash against a controversial ad campaign grows.

The firm posted videos this week showing a Chinese model struggling to eat pasta and pizza with chopsticks.

The campaign was accused of trivialising Chinese culture and promoting unflattering stereotypes.

The controversy risks alienating Dolce & Gabbana from one of the world's biggest luxury markets.

Local celebrities have called for a boycott of the brand.

The brand crisis deepened when messages allegedly written by co‑founder Stefano Gabbana, which included offensive comments about Chinese people, went viral.

The firm apologised for any offence but said it and Gabbana's Instagram accounts had been hacked.

It offered a fresh apology on Friday, publishing a video showing Gabbana and co‑founder Domenico Dolce appealing for their "misunderstanding of Chinese culture" to be forgiven.

[Source: BBC]

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