Bold and Beautiful Cosmetics expands to Labasa with over $100,000 investment

We entered the cosmetic industry with a vision to redefine beauty and I'm proud to say that we've made incredible strides in such a short time.

That was the comment from Bold and Beautiful Director, Shireen Lata Shivan during the formal lease signing with Damodar Group for the opening of their new Damodar City Labasa outlet.

Shivan says the investment totals over $100,000 and is expected to open in two to three weeks from now.

She adds the opening of their Labasa outlet will enable customers there to access a wide range of beauty products, including well-known brands like L'Oréal, Maybelline and Revlon.

Shivan further says that since the launching of their brand, there has been a rise in competition in the market, with some major companies re-evaluating their pricing, slashing what was once exorbitant prices.

Meanwhile, Damodar Group CEO, Div Damodar in congratulating Bold and Beautiful Cosmetics directors, Shireen and Shanal, stated that the brand has literally penetrated the makeup market in Fiji.

The Bold and Beautiful Comestics outlet in Damodar City Labasa is set to open by next month.