Fijivillage
NEWS SPORTS

Digital fashion designers sought for UK’s first degree in virtual couture

Digital fashion designers sought for UK’s first degree in virtual couture

By fijivillage
Wednesday 24/02/2021
The digital fashion MA course will begin in September at the University for the Creative Arts, Farnham. Photograph: UCA

The seemingly sci-fi world of digital couture – in which social media users can buy virtual clothing to be worn online, while gamers can dress avatars in flamboyant “skins” – is increasingly being hailed as the next big thing in the industry.

Now, virtual clothes designers can take a master’s on the subject, the first of its kind in the UK, at the University for the Creative Arts in Farnham.

“Digital fashion is disrupting the industry and it was not an option to wait. We really see digital fashion as the future of fashion,” says Prof Jules Dagonet, the head of school for fashion at the university, where the digital fashion MA course will run from September.

According to Dagonet, a growing reliance on tech for communications as well as increasing concerns about the environment and waste have created “the perfect storm” for this new sector to thrive.

In gaming, the skins market is estimated to be with $40bn (£28bn) a year, while the global augmented reality and virtual realitymarket is forecast to reach $72.8bn.

1800[‘Digital fashion is disrupting the industry,’ says Prof Jules Dagonet. Photograph: UCA]

For the younger generation, online presentation may be just as important – or more so – than the way they choose to dress in their physical lives, she adds. “There is an opportunity for them to curate their digital identities that can be more extravagant than their real ones.”

Digital embellishments are already part of the language of social media, such as the omnipresent filters that add makeup or distort facial features to Bambi-like proportions, and apps such as KiraKira+ that add a sparkle effect to clothing.

Sustainability was also a significant part of the appeal for young designers, Dagonet says. “The new generation is all about environment and sustainability. If something is going to be worn only once to be worn on social media, does it need to be made at all?”

The course will also focus on the digital fashion trade – creating samples digitally, rather than in fabric – before final versions are produced, which could reduce a huge amount of waste during the design process.

Stay tuned for the latest news on our radio stations

CFL radio frequencies
IN DEPTH
Coca Cola Games 2021
The Coca-Cola Games will be held from the 22nd to the 24th of this ...
2 days ago

Faith-Based Organisations told COVID-19 vaccine cannot be evil
Permanent Secretary for Health, Doctor James Fong has told religious leaders and representatives that the COVID-19 vaccine cannot be ...
13 days ago

Joshua Rahman's $31 million drug trial
Josua Aziz Rahman was allegedly found in possession of 39.5kg of cocaine in Caubati on the 14th of February in ...
20 days ago
FEATURE NEWS
digitalFiji platform and the COVID-19 vaccine registry system are back online – AG
Minister for Communications and Attorney General, Aiyaz Sayed-Khaiyum says more government online services, including the digitalFiji platform and the...
3 hours ago
LATEST NEWS
Religious liberty is a founding principle of our Fijian Constitution - Koya
Religious liberty, as recognized in the Bill of Rights is a founding principle of our Fijian Constitution and as a secular state, we as Fijians are ...
26 minutes ago

Fiji Sports Council partners with Health Ministry for COVID-19 vaccination drive
The Fiji Sports Council is working together with the Ministry of Health in becoming one of Suva’s host venues to cater the registration and ...
3 hours ago

Russia’s Sputnik V vaccine approved for use in India
A third coronavirus vaccine has been approved for use in India amid a deadly second wave of infections. BBC News reports Russia's Sputnik V has ...
4 hours ago

The pandemic has ignited generosity in the hearts of those with the means to aid those in-need – Bainimarama
Prime Minister Voreqe Bainimarama says the adversity we have endured and continue to endure has honed our appreciation for the blessings, big and ...
4 hours ago

Muslims begin a month of fasting this morning
Muslims will be beginning their month of fasting from this morning as the moon was sighted last night to indicate the beginning of the holy month of ...
4 hours ago

TOP