Black-owned fashion label LoudBrand Studios sold out after Kylie Jenner’s Instagram post

Black-owned fashion label LoudBrand Studios sold out after Kylie Jenner’s Instagram post

By fijivillage
Thursday 09/07/2020
Kylie Jenner. [image: Kylie jenner Instagram]

If Kylie Jenner can eradicate more than $1 billion from Snap Inc.’s market value in one tweet about her lack of interest in the platform, then surely the mega-celebrity’s promotion of a Black-owned fashion label over multiple social media posts can have the opposite effect.

Such was the experience of Jedidiah Duyile, a London-born designer of Nigerian and Ghanaian descent, who saw her collection at LoudBrand Studios sell out after two posts from Jenner racked up more than 13 million “likes” on Instagram.

“It’s great when you already believe in what you do, but it’s really nice for the world to see it,” Duyile said in a Zoom interview with Bloomberg News.

Kylie took to her Instagram on Monday and posted photos of herself from her Utah trip, with her friends and daughter Stormi, in the form-fitting orange minidress with a plunging asymmetrical neckline and drawstring ruching.

The dress, designed by Jedidiah’s LoudBrand Studios, was accessorised with Yeezy slides, gold jewellery, a pair of sunglasses, and Jenner wore a long, snake-like braid that went below her waist.

View this post on Instagram

i love it here.

A post shared by Kylie 🤍 (@kyliejenner) on

Basking in the sun, the make-up mogul posted photos of the beautiful desert landscape and captioned a post, “I love it here.”

While possibly a string of casual posts for Jenner, the tout to her nearly 200 million followers nonetheless supports trends associated with calls to “Buy Black” following global protests against police brutality and racism toward Black people. The notion is seen as a remedy to systemic and economic inequalities faced by Black entrepreneurs and business owners.

However, several social media users were quite angry when they noticed that Kylie had not tagged Duyile’s brand in her post and one Twitter used lashed out, “Kylie Jenner is refusing to tag the designer of the dress she just posted, which is a black-owned brand, and now limiting her comments. @LoudBrndStudios is the designer!”

While another said, “This is nothing new. She wore clothes by The K Label and Twiley some time ago and didn’t tag them but made sure to tag Gucci and other top designers.

I could understand if she has people to purchase clothes for her, but they always make sure she tags Dior of Givenchy.”

However, Kylie finally responded to the baseless accusations, writing, “Ok this is just a reach. why would I ever REFUSE to tag a brand and block comments. this is completely false. i think this brand is amazing and i wanted to show support and will continue to do so. everyone go check out. @LoudBrndStudios”

Pryde is entitled to be paid salaries until he is removed from office - Rabuka
Prime Minister Sitiveni Rabuka has stated that the suspended Director of Public Prosecutions, Christopher Pryde is entitled to continue receiving his ...
10 hours ago
PM calls for Online Safety Commission to take action after alleged cyberbullying tragedy
Following allegations that a member of the LGBTIQ+ community was driven to take their own life after getting cyberbullied, Prime Minister Sitiveni ...
8 hours ago

WOWS Kids Foundation seeks donations to aid children with cancer at Fiji Showcase
The WOWS Kids Foundation is seeking assistance from the public and business houses to support the work they do in assisting children living with ...
8 hours ago

21 reps from 7 political parties undergo workshop with FEO
21 representatives from the 7 registered political parties in Fiji participated in a 3-day "Introduction to Elections" workshop with the Fijian ...
8 hours ago

Two 15-year-old students questioned for alleged drug possession at school
Two 15-year-old students have been questioned for allegedly possessing methamphetamine and marijuana on school premises. Assistant Commissioner of ...
9 hours ago

FCCC assesses if duty protections on items are benefiting consumers
The FCCC is currently looking at the price of items that currently enjoy duty protection to assess whether those tax concessions and the benefits are ...
9 hours ago

fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
2024-2025 National Budget address by the Minister for Finance
2024-2025 National Budget address by the Minister for Finance Prof. Biman Prasad. 2024-2025 Budget ...
6 days ago

Crisis within FijiFirst that led to its deregistration
The FijiFirst Party has been de-registered by the Registrar of Political Parties, Ana Mataiciwa. This is the end of the party that led government ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
16 days ago