Asata Maise’s one-of-kind Patchworked Bags are fast becoming an Instagram Sensation

Asata Maise’s one-of-kind Patchworked Bags are fast becoming an Instagram Sensation

By fijivillage
Wednesday 24/06/2020

If there’s one ’90s nostalgia trend that seems to be here to stay, it might just be the classic shoulder bag.

The latest designer to remix the silhouette with modern verve is Asata Maise.

Made from a patchwork of colorful fabric, each piece is one-of-a-kind, selling out in a matter of hours once uploaded to Maise’s Instagram.

Vogue’s own associate market editor Naomi Elizee can attest. She was one of the first to scoop up Asata Maise’s colorful new arm candy

And bags aren’t the only thing that the Delaware-based designer has been cooking up since she launched her label two years ago.

Her signature look is essentially all patchwork everything, from body-skimming dresses, tailored blazers, and most recently bucket hats.

That magpie approach is sustainable by design: if she’s not sourcing vintage textiles on Etsy and eBay, she buys them at her local mom-and-pop fabric store.

It’s an ethos that extends beyond fashion: Maise is composting enthusiast and a die-hard when it comes to recycling, too.

“It reflects what I believe in and what I do,” she says.

Maise, 27, first started making clothes at home when her grandmother gave her a sewing machine for her 15th birthday.

“I just really enjoyed doing it and I went to college for it,” says Maise who studied fashion design at Albright College in Pennsylvania but dropped out to get more hands-on experience in the industry.

A year later after moving to Los Angeles in 2012, Maise started working with Project Runway-winner Michael Costello and later for Diane von Furstenberg back in New York City.

It was after a trip to Art Basel Miami that she realized she wanted to get back into creating her own pieces.

To support her business, she worked at restaurants part-time before launching a Depop for her label.

As her small but dedicated fan base has grown, Maise has become a savvy one-woman fashion band.

After shooting her first collection on a friend in Greece, Maise had intended to have current collection captured on a model.

Her plans were put on pause when the pandemic hit.

“I thought to myself, ‘The only way to sell it is to see how it looks on the body.’

My friends were like, ‘Oh, you look great!’” says Maise, who shot the collection on herself using an iPhone XR.

“I was a little insecure when I was younger and I lacked self-confidence, so wearing my own clothing and just getting dressed and feeling good about myself just helped me feel better.”

As her bags and custom clothing continues to gain popularity, the designer hopes to expand her business beyond Instagram.

“I’d like to continue to create bespoke and sustainably made garments with brick-and-mortar shops in different parts of the world,” she says, “I’d also like to launch a truly sustainable and eco-friendly textile manufacturing company and a free design program for upcoming designers.”

That mindful, community-focused vision, that will surely make this label one to watch.

[Source: Vogue.com]



Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
IN DEPTH
Womens Rugby World Cup 2022
Quarter-final qualification is now the goal for the Rooster Chicken Fijiana 15’s following their 21-17 victory against South Africa.
105 days ago

Queen Elizabeth II passes away
Queen Elizabeth II, the UK's longest-serving monarch, has died aged 96, after reigning for 70 years.
135 days ago

Fiji wins Melrose Cup after 17 years
Fiji wins the RWC 7s title after 17 year drought
137 days ago
FEATURE NEWS
WAF trying to restore water supply for thousands affected along the Suva-Nausori corridor
Thousands of people along the Suva to Nausori corridor affected by no water supply or low pressure from last night are uncertain as to when supply wil...
4 hours ago
LATEST NEWS
Murder accused to face court
The man alleged to have murdered a 35-year-old farmer during an argument out at sea between Laucala Island and Taveuni last week has been ...
30 minutes ago

Body of man found under Vatuwaqa bridge identified
A relative of the man whose body was found under the Vatuwaqa Bridge earlier this week has come forward. Police say the victim has been identified ...
30 minutes ago

Rihanna to perform at halftime of the Super Bowl
Rihanna will perform at halftime of Super Bowl 57 on the 13th of this month. The NFL is going back to the traditional setup of a singular act ...
3 hours ago

FBI search President Biden's Delaware home over classified documents
The FBI is searching President Joe Biden's home in Rehoboth (Reh-Ho-Berth), Delaware as part of an investigation into classified documents. In a ...
3 hours ago

Year 8 exam results out today
Fiji Year Eight Examination provisional results have been released today as the Education Ministry has recorded a 62 percent pass rate compared to 69 ...
4 hours ago

TOP