22 September, 2020, 7:36 am Central - 23°C Rain

Artists are now making masks as merch

Artists are now making masks as merch

By fijivillage
Monday 03/08/2020
Lady Gaga one of the Celebrities that's using masks as merch

It didn’t take long for fashion brands to recognize that masks are the new normal: Collina Strada, Tory Burch, and countless others have designed them in playful, summery prints.

Stars such as Jennifer Aniston, Lady Gaga, Lizzo, and more have all uploaded photos of themselves wearing coverings that not only protect themselves and others, but also stay true to their personal style.

And now we’re seeing the next evolution in this celebrity trend. Artists are producing “merch masks” to encourage wearing them while also promoting their new music.

A quick peruse of the e-stores of artists who have dropped new music this year (stars who have recently dropped music often release accompanying merch) proves the trend is growing. Lady Gaga’s Chromatica shop includes a pink “Sour Candy” mask with fangs on it.

Katy Perry is selling a “Smile” face mask in honour of her forthcoming album; she wore it herself just yesterday.


Nicki Minaj, Bad Bunny and BTS are on board too. The majority of celebrity merch masks do not go to charitable causes, though most of them come with CDC guidelines about safe ways to wear them.

However, a few artists are using their merch masks for good. Ariana Grande and Justin Bieber have a collaboration mask inspired by their single “Stuck With U” and all net proceeds from it are being donated to the First Responders Children’s Foundation.

The Weeknd also has an “XO” face mask named after his record label, and 100% of its proceeds go toward MusiCares COVID-19 relief efforts. If your first instinct is to scream “Capitalism!” think about why selling merch masks is a clever move.

First, if you’re shopping for anything, nothing is more practical than buying a mask.

And if you love an artist, wearing them on your face is pretty much the ultimate display of love, and these artists know their most die-hard fans will partake.

They are also a more affordable piece to buy versus the pricier hoodies or T-shirts.

And ultimately, it’s a memento of the era.

[Source: Vogue]  

Stay tuned for the latest news on our radio stations

CFL radio frequencies
RKS students stage protests against their principal
Akbar says they hope to resume classes at RKS on Monday but this will depend on the recommendations by the investigating ...
15 days ago

Fiji Airways In Depth
Fiji Airways extends the cancellation of scheduled international flights to September.Read the full coverage ...
28 days ago

Budget Debate 2020 - 2021
Members of parliament will deliver their response to the 2020/2021 National Budget. 2020-2021 Budget ResourcesAddressEstimatesSupplementRevenue ...
57 days ago
Doctor allegedly assaulted by a patient's relative
A doctor who was working through the night at a public hospital in the Western Division was allegedly assaulted just before 8am today by a patient's r...
16 hours ago
Bainimarama congratulates new Japanese PM
Prime Minister Voreqe Bainimarama has conveyed Fiji’s well wishes to Yoshihide Suga on his appointment as the 63rd Prime Minister of Japan. In a ...
30 minutes ago

32 of the 40 drug tests conducted at Police IDC return negative while Police await 8 more results
Acting Deputy Commissioner of Police Itendra Nair says 32 of the 40 drugs test conducted during the Police IDC have returned negative. Nair says ...
14 hours ago

33 jobs from Nasinu Town Council impacted through the outsourcing of waste collection to SCC
33 jobs have been impacted through the outsourcing of the waste collection to Suva City Council by the Nasinu Town Council. This was confirmed by ...
14 hours ago

Reach out to Fiji Swimming for swimming & water safety classes - Cheer-Dunn
Fiji Swimming and the Let’s Swim Fiji program say they are open to invitations from communities which want to be educated about the basics of ...
14 hours ago

2 men who allegedly stole from a Police Officers home remanded
Two men aged 18 and 19 who allegedly forcefully entered the home of a Police officer in Newtown in Nasinu on Saturday and stole assorted items have ...
16 hours ago