Barbie, who? Kylie Jenner launches herself as a Bratz doll

Barbie, who? Kylie Jenner launches herself as a Bratz doll

By fijivillage
Thursday 03/08/2023
Kylie Jenner has been

Move over, Barbara Millicent Roberts, because it seems the world of pop culture is big “kenough” for another viral doll moment.

After weeks in the spotlight, Barbie’s publicity is getting some competition from her bad-girl rivals at Bratz, which has announced a new partnership with Kylie Jenner.

The limited-time Mini Bratz x Kylie Jenner collection, which dropped on Tuesday, is the first time a celebrity has been transformed into one of the dolls, which became a mainstay in the 2000s thanks to their ostentatious alt styling, exaggerated features and inclusive skin tones — reportedly grossing $2 billion in sales from 2001 to 2006, the first five years in which they were on market.

The new capsule collection offers up a “Bratzified” Jenner in six different famous looks, including both the lavender feathered Versace mermaid gown she wore to the 2019 Met Gala and the veiled all-white Off-White ensemble she debuted at the same event three years later. In a press release, Bratz manufacturer MGA Entertainment promised the release of a “full line” of Kylie dolls in the coming weeks.


The Mini Bratz x Kylie Jenner collection.

With Bratz dolls uplifting the feline-eyed, full-lipped, high-cheekboned “Instagram-face” into a beauty standard — and an aesthetic that Jenner and her family have codified — before Instagram was even a twinkle, it’s unsurprising that Jenner has gone full uncanny valley by becoming the doll to which she’s sometimes drawn comparisons.

“I have been a fan of Bratz since childhood and I’ve always wanted my own Bratz doll,” Jenner said in a press statement, adding that she has, “loved every step of the process this past year in creating these dolls alongside the Bratz team.”

Bratz creative director Jasmin Larian said that Jenner “truly embodies everything Bratz has stood for since its inception 22 years ago — from being disruptive and rebellious to energetic and expressive.”

But not all Bratz fans were happy, with some social media commenters questioning the choice of Jenner as the doll brand’s first celebrity collaborator — and whether the new line accurately represents her skin tone.

“Kylie is not that damn dark,” one person wrote in a viral tweet with a photo of one of the dolls. (Another, in perhaps a less serious quibble, questioned the accuracy of an accessory meant to resemble Jenner’s pet dog.)

[Source: CNN]

Pryde is entitled to be paid salaries until he is removed from office - Rabuka
Prime Minister Sitiveni Rabuka has stated that the suspended Director of Public Prosecutions, Christopher Pryde is entitled to continue receiving his ...
17 hours ago
Thousands turn up to second last day of Fiji Showcase
The cold Suva weather did not deter thousands of people who came out in numbers to enjoy the second last day of Fiji Showcase while thousands more ...
9 minutes ago

PM calls for Online Safety Commission to take action after alleged cyberbullying tragedy
Following allegations that a member of the LGBTIQ+ community was driven to take their own life after getting cyberbullied, Prime Minister Sitiveni ...
14 hours ago

WOWS Kids Foundation seeks donations to aid children with cancer at Fiji Showcase
The WOWS Kids Foundation is seeking assistance from the public and business houses to support the work they do in assisting children living with ...
14 hours ago

21 reps from 7 political parties undergo workshop with FEO
21 representatives from the 7 registered political parties in Fiji participated in a 3-day "Introduction to Elections" workshop with the Fijian ...
15 hours ago

Two 15-year-old students questioned for alleged drug possession at school
Two 15-year-old students have been questioned for allegedly possessing methamphetamine and marijuana on school premises. Assistant Commissioner of ...
15 hours ago

fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
2024-2025 National Budget address by the Minister for Finance
2024-2025 National Budget address by the Minister for Finance Prof. Biman Prasad. 2024-2025 Budget ...
6 days ago

Crisis within FijiFirst that led to its deregistration
The FijiFirst Party has been de-registered by the Registrar of Political Parties, Ana Mataiciwa. This is the end of the party that led government ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
16 days ago