iPhone 15 launch: Apple adopts USB-C and boasts better cameras

iPhone 15 launch: Apple adopts USB-C and boasts better cameras

By Alifereti Sakiasi
Wednesday 13/09/2023
The iPhone 15 Pro has new A17 Pro chip with ray tracing for games. Photograph: Jeff Chiu/AP

Apple has announced that the iPhone 15 makes its long awaited switch to USB-C, while gaining much extended camera zoom for its most expensive Pro model.

The new line of smartphones for 2023 was unveiled Tuesday by the chief executive, Tim Cook, alongside several new Apple Watches and AirPods Pro 2 earbuds with USB-C charging, all of which the firm hopes will tempt customers to switch or upgrade and buck its recent share price slide.

iPhone 15 and 15 Plus


The regular and plus-sized version of the iPhone 15 resemble the outgoing models with aluminium sides with new contoured edges, glass backs and fronts. The dual camera system has a significantly improved 48-megapixel main sensor similar to last year’s 14 Pro models, which provides a 2x optical zoom, too.

The new models will also have the smaller “dynamic island” cut out at the top of the screen that replaced the older-style notch in the 14 Pro last year. It houses the selfie camera and Face ID system in a more aesthetically pleasing and useful segment capable of showing alerts. They also have screens that are twice as bright at 2,000nits for better outdoor readability.

The USB-C port will enable charging and compatibility with adapters made for Macs, iPads, Android devices and PCs. It can also be used to directly charge AirPods or an Apple Watch from the handset. The phones will have the A16 chip that debuted in the Pros last year.

The iPhone 15 will cost £799 ($799) and the 15 Plus £899 ($899) in store on 22 September.

iPhone 15 Pro and 15 Pro Max


The high-end versions of the iPhone gain the most upgrades this year. The 15 Pros have smaller bezels around the screen, frosted back glass and new titanium sides that replace the stainless steel of previous models.

The titanium makes the iPhones more durable and lighter, while a reworked 100% recycled aluminium internal design will make it easier to repair, matching the regular iPhone 14 models from last year.

The mute switch that has been on every model since the first iPhone in 2007 has also been replaced. The new action button is still capable of muting the phone, but also performing other actions such as switching focus modes, launching the camera or other things.

A new A17 Pro chip will boost performance, including a 20% faster GPU with ray tracing for games, while the USB-C port will have faster USB3 data speeds and connectivity.

Both Pro models have improved main and ultrawide cameras with better low light performance and detail capture. But only the most expensive 15 Pro Max will gain a new 12MP telephoto camera featuring a 5x optical zoom to meaningfully close the gap to distant objects. The new camera uses a similar folded lens to that found in top Samsung and Google phones for the last couple of years, but with enhanced stabilisation.

The iPhone 15 Pro will cost £999 ($999) and the 15 Pro Max £1,199 ($1,199) in store on 22 September.

Turaga says SG’s Chambers, Law Reform Comm and Ministry will work with FEO to undertake review of electoral process
Minister for Justice, Siromi Turaga stresses that the Office of the Solicitor General’s Chambers, the Fiji Law Reform Commission and the Ministry of...
8 hours ago
Top international entertainers MR.MR. and Piva to perform at Fiji Showcase
Top international entertainers, MR.MR. and Rogerio Piva are coming to Fiji Showcase 2024. Event Coordinator for Total Event Company, Mahjabeen ...
8 hours ago

78 homeowners’ applications approved for Fiji's Termite Control Subsidy Programme
78 applications have been assessed and confirmed that they meet the criteria for the Control Assistance Programme by Fiji's Termites ...
8 hours ago

SPBD opens 10th branch in Nausori
Going down to Suva to do payments, fill in forms and applications will be a thing of the past for members of the South Pacific Business Development ...
8 hours ago

Protecting our waters against trans-national organised crime is a challenge – PM
Fiji faces the challenge of protecting our waters against trans-national organised crime and through the combined efforts of our border agencies ...
12 hours ago

I was horrified to hear the PM say it’s only $8.1M - Fong
President of the Organizations for People Living with Disabilities, Elizabeth Fong says she was horrified to hear Prime Minister, Sitiveni Rabuka say ...
12 hours ago

fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
RFNS Puamau submergence on Fulaga Reef
No timeline has been given on how long the salvage operations for the RFNS Puamau will take as the Fiji Navy has started the de-fuelling process in Fulaga in a bid to safely salvage the vessel from the reef.
6 days ago

Crisis within FijiFirst relating to the termination of 17 MPs who voted for salary increases
A crisis has erupted within the FijiFirst party relating to the termination of 17 members of parliament who supported the government's motion to ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
12 days ago