GCC Chair urge chiefs and Vanua leaders to lead the fight against drug abuse

Great Council of Chiefs Chairman Ratu Viliame Seruvakula urges chiefs and leaders of the Vanua to take the first step in addressing drug abuse at the community level in rural areas.

Speaking to fijivillage News, Ratu Viliame says leaders should take the lead in battling this social issue, however, when they remain silent and fail to address it with the Vanua, people may begin to see it as just a part of daily life.

Ratu Viliame says when people first hear a great idea, it gains attention, but over time, it may fade as new ideas emerge.

He believes that repeatedly reinforcing a message is key, even if people grow tired of hearing it, and constant repetition ensures it stays with them, eventually prompting a reaction as it becomes a persistent part of their awareness.

He adds if a message is printed in the newspaper, by the next day, the paper becomes a fire starter or is used for other purposes, and the message is forgotten.

The Chairman acknowledges the work done by the police but describes their efforts as a lone voice in the wilderness that needs to be echoed by other community leaders, including church ministers, during Sunday services.

He emphasizes the need to integrate Christian teachings with social challenges and urges leaders, teachers, and organizations to continuously spread the message until it takes root in society.

Meanwhile, the Great Council of Chiefs is currently conducting a bose vanua (meeting) with traditional leaders from the 14 provinces in Fiji to emphasize the urgent need to address pressing social issues like drug abuse.