Fiji Water Company named in a class action lawsuit

Fiji Water Company has been named in a class action lawsuit filed in the US District Court in Santa Ana, California that alleges the company has profited by making false claims that it's water products are carbon negative.

The Environment Leader website confirms that the lawsuit was brought by California based Newport Trial Group on behalf of Desiree Worthington and other similarly situated individuals to seek restitution for the alleged false claims from which Fiji Water Company has richly profited.

According to the complaint, Fiji Water Company has gained significant market share from its carbon negative claim.

According to the website the case is very simple stating that Fiji Water convinces consumers to buy their "FIJI" brand of bottled water B and to pay more for FIJI than for competing brands B by advertising and labeling FIJI as "The World's Only CARBON NEGATIVE bottled water".

It said in other words, Fiji Water claims that they remove more carbon pollution from our atmosphere than they release into it.

The lawsuit says Fiji Water justifies this claim by employing a discredited carbon accounting method known as "forward crediting" and so Fiji Water does not remove more carbon pollution than they create, they simply claim credit for carbon removal that may or may not take place B up to several decades in the future.

The complaint alleges that the carbon negative claim does not apply to Fiji Water's current operations, but instead to offsets for future carbon emissions.

It says Fiji Water which recently faced a standoff with the government of the island nation that provides their water and their name, has not commented on the suit.


Story by: Roneel Lal