Willow Smith's Onitsuka Tiger partnership presents a colorful patchwork of athleisure and Pop Art

Willow Smith's Onitsuka Tiger partnership presents a colorful patchwork of athleisure and Pop Art

By fijivillage
Wednesday 10/03/2021

Following the success of her first campaign with Onitsuka Tiger this past June, Willow Smith is back at it again, blessing us with her captivating energy in their Spring/Summer 2021 campaign.

The classic Japanese brand is smart to work with someone like Willow, who so aptly embodies the Onitsuka Tiger attitude: a truly modern creative spirit with old-soul depth. Her power is striking, and the pop-arty athleisure seems only to enhance her effortless magnetism.

The collection itself is at once athletic and chic, with graceful pops of color and thoughtful details that urge you to take a second look.


Andrea Pompilio, Onitsuka Tiger’s creative director, cites Willow’s overflowing, essential beauty as the muse for the campaign. This shines through in stand-out pieces like the canary yellow maxi dress: a flowy, feminine piece punctuated by a sporty neckline.

On the flip side is a fresh take on the sleek black trench, made unique with the inclusion of Onitsuka Tiger’s iconic logo.

There’s geometry in the designs, which is especially manifested in a long, turquoise coat emboldened with exciting color-blocking. The cherry on top is a layered black dress that feels so flirty, functional, and light.


“We wanted to portray this collection in a dramatic way by incorporating yoga poses, which [Willow] happens to be good at,” Onitsuka Tiger’s team said in an official statement.

If you follow her on Instagram, you’re probably already familiar with the fact — on top of her many talents — she can also contour her body in positions reserved for the most experienced of yogis.

The idea that the clothing moves with Willow and empowers her individuality ultimately leaves me with a sense of hope.

Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
Womens Rugby World Cup 2022
Quarter-final qualification is now the goal for the Rooster Chicken Fijiana 15’s following their 21-17 victory against South Africa.
105 days ago

Queen Elizabeth II passes away
Queen Elizabeth II, the UK's longest-serving monarch, has died aged 96, after reigning for 70 years.
135 days ago

Fiji wins Melrose Cup after 17 years
Fiji wins the RWC 7s title after 17 year drought
137 days ago
WAF trying to restore water supply for thousands affected along the Suva-Nausori corridor
Thousands of people along the Suva to Nausori corridor affected by no water supply or low pressure from last night are uncertain as to when supply wil...
3 hours ago
Rihanna to perform at halftime of the Super Bowl
Rihanna will perform at halftime of Super Bowl 57 on the 13th of this month. The NFL is going back to the traditional setup of a singular act ...
2 hours ago

FBI search President Biden's Delaware home over classified documents
The FBI is searching President Joe Biden's home in Rehoboth (Reh-Ho-Berth), Delaware as part of an investigation into classified documents. In a ...
2 hours ago

Year 8 exam results out today
Fiji Year Eight Examination provisional results have been released today as the Education Ministry has recorded a 62 percent pass rate compared to 69 ...
3 hours ago

Children are held back from saving - Fisher
National Coordinator for the Financial Management Counselors Association of Fiji, Lagi Fisher, says parents in Fiji and around the world are one of ...
16 hours ago

Navitilevu villagers in desperate need of water
Villagers from Navitilevu in Navosa say they have been calling for assistance for many years as they need water tanks as a back up to their water ...
17 hours ago