Willow Smith's Onitsuka Tiger partnership presents a colorful patchwork of athleisure and Pop Art

Willow Smith's Onitsuka Tiger partnership presents a colorful patchwork of athleisure and Pop Art

By fijivillage
Wednesday 10/03/2021

Following the success of her first campaign with Onitsuka Tiger this past June, Willow Smith is back at it again, blessing us with her captivating energy in their Spring/Summer 2021 campaign.

The classic Japanese brand is smart to work with someone like Willow, who so aptly embodies the Onitsuka Tiger attitude: a truly modern creative spirit with old-soul depth. Her power is striking, and the pop-arty athleisure seems only to enhance her effortless magnetism.

The collection itself is at once athletic and chic, with graceful pops of color and thoughtful details that urge you to take a second look.


Andrea Pompilio, Onitsuka Tiger’s creative director, cites Willow’s overflowing, essential beauty as the muse for the campaign. This shines through in stand-out pieces like the canary yellow maxi dress: a flowy, feminine piece punctuated by a sporty neckline.

On the flip side is a fresh take on the sleek black trench, made unique with the inclusion of Onitsuka Tiger’s iconic logo.

There’s geometry in the designs, which is especially manifested in a long, turquoise coat emboldened with exciting color-blocking. The cherry on top is a layered black dress that feels so flirty, functional, and light.


“We wanted to portray this collection in a dramatic way by incorporating yoga poses, which [Willow] happens to be good at,” Onitsuka Tiger’s team said in an official statement.

If you follow her on Instagram, you’re probably already familiar with the fact — on top of her many talents — she can also contour her body in positions reserved for the most experienced of yogis.

The idea that the clothing moves with Willow and empowers her individuality ultimately leaves me with a sense of hope.

Pryde is entitled to be paid salaries until he is removed from office - Rabuka
Prime Minister Sitiveni Rabuka has stated that the suspended Director of Public Prosecutions, Christopher Pryde is entitled to continue receiving his ...
11 hours ago
PM calls for Online Safety Commission to take action after alleged cyberbullying tragedy
Following allegations that a member of the LGBTIQ+ community was driven to take their own life after getting cyberbullied, Prime Minister Sitiveni ...
8 hours ago

WOWS Kids Foundation seeks donations to aid children with cancer at Fiji Showcase
The WOWS Kids Foundation is seeking assistance from the public and business houses to support the work they do in assisting children living with ...
8 hours ago

21 reps from 7 political parties undergo workshop with FEO
21 representatives from the 7 registered political parties in Fiji participated in a 3-day "Introduction to Elections" workshop with the Fijian ...
9 hours ago

Two 15-year-old students questioned for alleged drug possession at school
Two 15-year-old students have been questioned for allegedly possessing methamphetamine and marijuana on school premises. Assistant Commissioner of ...
9 hours ago

FCCC assesses if duty protections on items are benefiting consumers
The FCCC is currently looking at the price of items that currently enjoy duty protection to assess whether those tax concessions and the benefits are ...
9 hours ago

fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
2024-2025 National Budget address by the Minister for Finance
2024-2025 National Budget address by the Minister for Finance Prof. Biman Prasad. 2024-2025 Budget ...
6 days ago

Crisis within FijiFirst that led to its deregistration
The FijiFirst Party has been de-registered by the Registrar of Political Parties, Ana Mataiciwa. This is the end of the party that led government ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
16 days ago