Since its founding in 1837, Tiffany & Co. has championed artistry steeped in reverence for the natural world. Owing a debt for both the inspiration and materials that give form to their iconic designs, the brand formalised their love for Mother Earth in 2017 by launching their Save The Wild collection in collaboration with the Wildlife Conservation Network, or WCN.
The network’s mission is to protect endangered species by investing in initiatives that bring critical support to wildlife and ecosystems on the brink. All of the proceeds from the Save The Wild collection go directly to the WCN, and to date Tiffany & Co. has proudly donated over $10 million in support of their efforts.
Tiffany & Co. are no strangers to causes dear to the Australian heart, having previously thrown their support behind The Sapphire Project, an Australian-based oceanic conservation initiative. So it should come as no surprise that the Save The Wild collection is expanding to include one of our most beloved mascots, the koala.
Previously centred around African species, they’re broadening their range with the announcement of the Koala Brooch, an Australia-exclusive design that aims to raise much needed funds for rapid response initiatives and habitat restoration.
The design sheds light on the dire circumstances of arguably our most charismatic creature. The sad reality is that our native koala population has long been in decline, diminishing by two thirds over the past twenty years. Compounding issues caused by habitat loss, and the catastrophic bushfires of 2020 put an already vulnerable species into free-fall. Aside from being well-loved native animals, koalas have a crucial role to play in promoting bush regeneration and biodiversity. To lose our wild population would prove devastating.
This addition to the Save The Wild collection is the current focus of Tiffany & Co’s. charitable work down under. Available at a range of prices, it boasts 18 karat white gold, an ornate splash of diamonds, and a sterling silver charm.
How to support our friends in the bush? From this month, July 2021, the Koala Brooch will be available at all Tiffany & Co. boutiques and on the Tiffany & Co. website. All funds raised will support the Wildlife Conservation Network’s deepening investment in the koala’s plight.
[source: vogue.com.au]
