Paris Fashion Week: How to watch the virtual shows

Paris Fashion Week: How to watch the virtual shows

By fijivillage
Tuesday 02/03/2021
[Photo Credit: CNN Style]

While the novel coronavirus was the talk of the town in Paris during the womenswear shows this time last year, nobody could have predicted that it would continue to define fashion's seasonal calendar twelve months later.

Paris Fashion Week opens today with a schedule of mostly digital videos and livestreams in lieu of people-packed runway shows. It is the new normal for a world that has been turned on its head.

From manufacturing supply chains to sales, all aspects of the fashion industry's modus operandi has been challenged due to health and safety concerns and travel restrictions.

From manufacturing supply chains to sales, all aspects of the fashion industry's modus operandi has been challenged due to health and safety concerns and travel restrictions.

Now anyone can get a front row seat at a fashion show. In fairness, this process of democratization had already begun, thanks to Instagram and other social platforms offering access to shows through the lens of influencers, editors and the brands that were early adopters of live streaming, but the pandemic has accelerated the speed of fashion's digitization.

And, so, fashion brands big and small have had to think creatively about how to generate interest in their new designs without the razzmatazz of large-scale, in-person events.

Some of the big-hitters have opted-out of fashion weeks altogether, using the disruption as an opportunity to reassess when and how they show. In Paris this time around, Alexander McQueen, Saint Laurent and Balenciaga will be notably absent.

http-cdn-cnn-com-cnnnext-dam-assets-201001113720-11-balmain-ss21[Guests "attend" the Balmain Spring-Summer 2021 show as part of Paris Fashion Week in September 2020. Credit: Pascal Le Segretain/Getty Images]

That said, there are over ninety brands on the official Paris Fashion Week schedule, which will see Uruguayan-born designer Gabriela Hearst present her first collection for Chloé after she was announced as the brand's new creative director in December.

A number of emerging and international brands will also feature, such as South African label Thebe Magugu and Nigerian designer Kenneth Ize, who has been endorsed by a number of high-profile fans of his work including Naomi Campbell.

Kenneth Ize, the LVMH-prize finalist redefining African luxury Ralph Toledano, president the Fédération de la Haute Couture et de la Mode (FHCM), the organizing body behind Paris Fashion Week, told CNN Style that helping to promote emerging talent is crucial right now, and a fund has been set up to help younger brands during this challenging time.

Pointing to support the organization has offered across areas such as video production, financial consulting and communication, he said, "It is in particular very important to help young highly talented brands being present in overcome the effects of the (health) crisis and to be even stronger once it will be behind us."

While digital solutions have been the only realistic way forward, Toledano says he is looking forward to the return of physical shows. "Our world needs more than ever creativity and imagination. They cannot be only digital forever," he said. " We are looking forward to welcoming again events and guests in Paris. Emotion and sensorial perceptions require a physical world and in-person shows."

Stay tuned for the latest news on our radio stations

CFL radio frequencies
Coca Cola Games 2021
The Coca-Cola Games will be held from the 22nd to the 24th of this ...
2 days ago

Faith-Based Organisations told COVID-19 vaccine cannot be evil
Permanent Secretary for Health, Doctor James Fong has told religious leaders and representatives that the COVID-19 vaccine cannot be ...
13 days ago

Joshua Rahman's $31 million drug trial
Josua Aziz Rahman was allegedly found in possession of 39.5kg of cocaine in Caubati on the 14th of February in ...
20 days ago
digitalFiji platform and the COVID-19 vaccine registry system are back online – AG
Minister for Communications and Attorney General, Aiyaz Sayed-Khaiyum says more government online services, including the digitalFiji platform and the...
40 minutes ago
Fiji Sports Council partners with Health Ministry for COVID-19 vaccination drive
The Fiji Sports Council is working together with the Ministry of Health in becoming one of Suva’s host venues to cater the registration and ...
42 minutes ago

Russia’s Sputnik V vaccine approved for use in India
A third coronavirus vaccine has been approved for use in India amid a deadly second wave of infections. BBC News reports Russia's Sputnik V has ...
2 hours ago

The pandemic has ignited generosity in the hearts of those with the means to aid those in-need – Bainimarama
Prime Minister Voreqe Bainimarama says the adversity we have endured and continue to endure has honed our appreciation for the blessings, big and ...
2 hours ago

Muslims begin a month of fasting this morning
Muslims will be beginning their month of fasting from this morning as the moon was sighted last night to indicate the beginning of the holy month of ...
2 hours ago

Police confirm the two Nabua brawls are connected
Police have identified that the brawl that occurred yesterday afternoon in Nabua is connected to the one that occurred on the 3rd of this month and ...
3 hours ago