Fijivillage
NEWS SPORTS
1 March, 2021, 3:46 am Central - 23°C Rain

How Sergio Hudson rose to fashion stardom

How Sergio Hudson rose to fashion stardom

By fijivillage
Sunday 21/02/2021
Former First Lady Michelle Obama arriving at the inauguration for President Joe Biden wearing custom

For Sergio Hudson, it’s been a “whirlwind” ever since the presidential inauguration ceremony last month.

It was a monumental day for the South Carolina native, who dressed the former First Lady Michelle Obama in the custom-order oxblood pants suit and Vice President Kamala Harris in a sequin cocktail dress and silk tuxedo coat for the evening celebrations.

“When I touched down in Philadelphia, we were watching the inauguration in the airport, and when I saw her come out, I audibly heard people gasp,” says the Los Angeles-based designer, on a call. “Everyone started buzzing me, googling it. Things changed overnight, I knew in that moment, things had changed when I heard the gasps.”

960x0[For her "Becoming" book tour, Michelle Obama wore a purple Sergio Hudson pants suit. - GETTY IMAGES]

The inauguration was not the first time Hudson dressed the former First Lady—Obama wore a custom purple pantsuit by the designer during her “Becoming” book tour in 2019. It’s also not the first time Hudson dressed celebrities—Jennifer Lopez, Beyoncé and Rihanna have all worn his designs.

Yet the political event had the biggest impact, with his business more than doubling its e-commerce growth.

Approximately 33.8 million people watched Biden’s swearing-in on Jan. 20, according to Nielsen, making it the third-highest viewership of any presidential inauguration in the past four decades.

 960x0-1'=[Vice President Kamala Harris wore a Sergio Hudson coat and dress during the inauguration. - GETTY IMAGES]

And Hudson was ready for the spotlight. Both the Obama and Harris looks, the designer says, were “quintessential Sergio.”

“Everything Michelle wore was pretty much stuff from my collection, the same thing for the vice president,” Hudson says. “It was an honor they chose what I already made.”

While the former First Lady looked beyond chic and polished in the statement-making, wide-leg wool crepe trousers with a single-breasted wool cashmere duster coat, the look was unexpected for the historic event.

“It’s not common for women to wear pants to an inauguration especially not a wide-leg high-waist trouser,” Hudson says. “Michelle Obama had worn this before, I just made this in that [oxblood] color. I didn’t even have to make a new pattern.”

960x0-2[Sergio Hudson after his New York Fashion Week show last year.- GETTY IMAGES]

What’s Next for the Designer

960x0-3

The historic political day set things in motion for Hudson’s brand.

“We were a young brand and we were definitely in a tough position,” Hudson says. “Things are looking up. Our e-commerce doubled or tripled. It kind of skyrocketed. And we are in talks with numerous top stores.”

Hudson is in the process of fine-tuning his fall ‘21 collection, which will be available in mid-March. He describes it as an evolution of last fall.

“It’s inspired by Africa,” Hudson says. “So many times when people get inspired by Africa they think tribal, yet it’s a modern country. It’s not a monolithic place. It’s so diverse, it’s a continent with several different countries.”

The designer runs a lean business and makes most of his patterns himself. At his L.A. headquarters, he works with a team of four people, including two sewers and a business partner. There, they cut, drape and sew.

“I’m very hands-on,” he says. “If I had to downsize to just me, I could still do it. I would never go out of business.”

Fashion is the only job Hudson, 36, ever wanted to do, a dream he’s had since he was a young boy.

“All the people I grew up being obsessed with—Gianni Versace, Gianfranco Ferre, Thierry Mugler, Azzedine Alaïa, all of them, except for Mugler who doesn’t design anymore, are gone, it’s a gone era,” he says. “Fashion has suffered because of it.”

His fashion role models also include the iconic American designers—Donna Karan, Ralph Lauren, Calvin Klein, Bill Blass, Halston.

Like these internationally famous designers, Hudson wants to leave his mark on the fashion world while simultaneously inspiring Black designers.

“I want to go as high as I can go, higher than anyone has gone before,” Hudson says. “What a legacy brand could be if we stopped seeing color. Once it’s done, it will be more common that a Black designer created a legacy brand.

“There have been great American designers like Stephen Burrows, Willi Smith, but if I call my Grandma tomorrow she won’t know who they are. I know who they are because I love fashion. They weren’t able to make their brands go to that level, so we don’t have to say ‘Black designer Sergio Hudson.’”

[Source: Forbes]

Stay tuned for the latest news on our radio stations

CFL radio frequencies
IN DEPTH
USP Vice Chancellor deportation
The President of the University of the South Pacific Staff Association, Elizabeth Fong says they have received confirmation that USP Vice-Chancellor, ...
25 days ago

Tropical Cyclone Ana
Tropical Cyclone Ana was upgraded to a Category 3 system on February 1st.
28 days ago

Drug and substance abuse in Fiji
Substance abuse including marijuana cases are on the rise amongst students in schools during the COVID-19 period, and urgent action is required.
67 days ago
FEATURE NEWS
I have a major medical procedure in Singapore next week - AG
 Attorney General and Minister for Economy, Aiyaz Sayed-Khaiyum says he is in Singapore at the moment for some medical procedures where he alread...
11 hours ago
LATEST NEWS
We have the capacity to pay for COVID-19 vaccines- AG
Minister for Economy Aiyaz Sayed-Khaiyum says Fiji has the capacity to buy the COVID-19 vaccines and they are not just relying on aid or ...
8 hours ago

Exporting marijuana for medicinal purposes recommended during Uni Fiji round table discussions
The idea of possibly exporting marijuana for medicinal purposes as an alternative to earn export funds has been recommended during the round table ...
9 hours ago

Population increases in Kadavu due to increase in kava price and COVID-19 – Roko Tui Kadavu
Roko Tui Kadavu Kitione Raibevu says the population in Kadavu has increased because of the increase in the price of kava and the COVID-19 ...
10 hours ago

30% of the ANZ customers whose loans were deferred have resumed payments
ANZ Country Head Saud Minam says around 30 percent of their customers whose loans were deferred under the COVID-19 Relief Package have returned to ...
10 hours ago

Fiji Muslim League to take legal action against Ben Padarath
The Fiji Muslim League will take legal action against Ben Padarath for his post regarding the Head Boy of a Muslim school. Padarath had posted a ...
10 hours ago

TOP