Dior Sets Date for Men’s Pre-fall Show in Hong Kong

SAVE THE DATE: Dior has penciled in March 23 as the date for its men’s pre-fall runway show in Hong Kong, breaking with its tradition of unveiling the collection in December.

While the brand did not give a reason for the switch, late March is traditionally a busy period for events in China. The Dior show will coincide with the first edition of ComplexCon Hong Kong, due to take place from March 22 to 24, marking the first foreign edition of the festival to be held outside of North America.

Shanghai Fashion Week is set to kick off on March 25, while the Art Basel Hong Kong fair is scheduled from March 28 to 30. The Dior collection is due to arrive in stores from May.

Kim Jones, artistic director of menswear at Dior, unveiled the pre-fall line in Miami in 2019 ahead of Art Basel Miami Beach, and is known for his close connection to contemporary artists, collaborating with the likes of Kenny Scharf, Peter Doig, Kaws and Daniel Arsham. Last year, he presented the collection in front of the pyramids of Giza.

Kim Jones, artistic director of menswear at Dior, unveiled the pre-fall line in Miami in 2019 ahead of Art Basel Miami Beach, and is known for his close connection to contemporary artists, collaborating with the likes of Kenny Scharf, Peter Doig, Kaws and Daniel Arsham. Last year, he presented the collection in front of the pyramids of Giza.

Source: wwd.com