Chain reaction: Michelle Obama’s 'vote' necklace goes viral

Chain reaction: Michelle Obama’s 'vote' necklace goes viral

By fijivillage
Wednesday 19/08/2020
Michelle Obama, [image: vanityfair]

Former first lady shows support for Democrats and little-known African American jeweller

Throughout Michelle Obama’s powerful 18-minute virtual Democratic national convention speech one message was clear: V-O-T-E, spelled out not just through her evisceration of Donald Trump but also by the letters of her necklace.

“Vote for Joe Biden and Kamala Harris like our lives depend on it,” Obama said, while wearing a gold necklace that quickly went viral, and became a top US Google search term during the last hour of the convention.

This piece was from ByChari, a small Los Angeles-based jewellery company owned by Chari Cuthbert, who is African American.

Obama’s decision to promote Cuthbert echoes a trend seen also on the recent cover of British Vogue, in which 40 activists wore clothes largely by BAME designers, for influential people and organisations to seek out small black-owned businesses to promote, rather than defaulting to the largely white-run conglomerates that dominate the fashion industry.

Obama is a master of using her clothes to create a visual message, and in promoting marginalised and under-the-radar businesses with her style choices.

Cuthbert, who launched ByChari in 2012 and recently spoke to Time magazine about the challenges of running her business during the pandemic, tweeted on Monday night that she was “beyond honoured and humbled” that Obama wore her necklace.

FEATURE NEWS
Pryde is entitled to be paid salaries until he is removed from office - Rabuka
Prime Minister Sitiveni Rabuka has stated that the suspended Director of Public Prosecutions, Christopher Pryde is entitled to continue receiving his ...
10 hours ago
LATEST NEWS
PM calls for Online Safety Commission to take action after alleged cyberbullying tragedy
Following allegations that a member of the LGBTIQ+ community was driven to take their own life after getting cyberbullied, Prime Minister Sitiveni ...
8 hours ago

WOWS Kids Foundation seeks donations to aid children with cancer at Fiji Showcase
The WOWS Kids Foundation is seeking assistance from the public and business houses to support the work they do in assisting children living with ...
8 hours ago

21 reps from 7 political parties undergo workshop with FEO
21 representatives from the 7 registered political parties in Fiji participated in a 3-day "Introduction to Elections" workshop with the Fijian ...
9 hours ago

Two 15-year-old students questioned for alleged drug possession at school
Two 15-year-old students have been questioned for allegedly possessing methamphetamine and marijuana on school premises. Assistant Commissioner of ...
9 hours ago

FCCC assesses if duty protections on items are benefiting consumers
The FCCC is currently looking at the price of items that currently enjoy duty protection to assess whether those tax concessions and the benefits are ...
9 hours ago



fijivillage Straight Talk with Vijay Narayan
Latest Videos

Stay tuned for the latest news on our radio stations

CFL radio frequencies
yb
IN DEPTH
2024-2025 National Budget address by the Minister for Finance
2024-2025 National Budget address by the Minister for Finance Prof. Biman Prasad. 2024-2025 Budget ...
6 days ago

Crisis within FijiFirst that led to its deregistration
The FijiFirst Party has been de-registered by the Registrar of Political Parties, Ana Mataiciwa. This is the end of the party that led government ...
10 days ago

Pre-Budget 2024-2025
Pre Budget 2024-2025 budget recommendations and an insight of what people on the ground wish to see in the National Budget
16 days ago

TOP