Social networking websites are have a growing influence on the population in Fiji and many business houses and organisations are now changing their attitude towards social websites and are looking at ways on how to utilize its influential powers.
The Whats on Network based in Nadi specializes in social networking and its commercial implications and is looking into how social networking is changing the mindset of the people of Fiji through Facebook, Twitter, Yahoo, You Tube and Skype amongst others.
Director Ian Collingwood revealed that according to their findings, the use of social networking websites is growing at a significant level in Fiji and helping disseminate information very quickly.
Collingwood said their findings show that there are currently 110,000 Facebook accounts origination in Fiji with an annual growth in 2011 expected to exceed 75 percent.
Their survey showed that the dominant social media user segments in Fiji are aged between 18 - 44 years old, representing 80 percent of all social networking while the fastest growing segment are aged between 45 to 55 years.
In Fiji, 49 percent of Facebook users are male while 51 percent are female and Collingwood said on average, people spend 56 minutes a day on their Facebook accounts.
But those who access their accounts through mobiles and hand held devices spent 50 percent more time, upto 84 minutes a day on Facebook and other social media platforms.
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