The Crusaders have commissioned a market research firm to review their naming options.
The Crusaders who are the most successful team in Super Rugby history with nine titles, are considering a name change after admitting many found the association with the anti‑Muslim crusades of the Middle Ages offensive in the wake of the Christchurch mosque attacks.
New Zealand Rugby boss Steve Tew says they are asking Research First to look into two possible options moving forward ‑ retaining the 'Crusaders' name but changing the branding and associated imagery; or undertaking a complete rebranding, including the name and all imagery.
The Crusaders will play the Brumbies at 4.15pm Saturday in the Super Rugby.
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