The iconic Fijian rum brand won Silver for Bounty Fiji Overproof Premium Dark Rum and Bronze for Bounty Fiji Premium White Rum at the prestigious competition, where entries from more than 30 countries were judged by over 70 international industry experts.
Coca-Cola Europacific Partners Fiji Head of Marketing-Alcohol, Etrina Simpson says the latest achievement reflects both Bounty’s legacy and its continued relevance in today’s global spirits landscape.
Simpson says Bounty Rum has been part of the South Pacific story since 1983 and, for many, it is far more than a spirit; it is the “Spirit of the South Pacific”.
She says what sets Bounty apart is its ability to carry that legacy forward while continuing to compete and win on the global stage.
Simpson adds that these awards reinforce that the brand’s legacy is not static, as it continues to evolve while leading with relevance, quality and global recognition.
Bounty Rum has represented Fijian craftsmanship and authenticity for over four decades and has now secured 51 international medals across some of the world’s leading spirits competitions.
Other major achievements for the brand include Gold for Bounty Overproof Rum at the 2024 International Wine and Spirits Competition, Silver for Bounty Overproof Rum at the 2025 International Wine and Spirits Competition, Silver for Bounty Overproof Dark Rum at the 2025 San Francisco World Spirits Competition, Gold for Bounty Overproof Premium Dark Rum at the 2016 San Francisco World Spirits Competition, and Gold for Bounty Millennium Rum at the 2006 San Francisco World Spirits Competition.
